Senior Marketing Analyst

Description Senior Marketing Analyst | Performance Marketing | Dundee or London | Permanent We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.  Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in:
Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We’re driven by our players! Come and join the mission!

Senior Marketing Analyst Hutch is looking for a Senior Marketing Analyst to join our team in either our London or Dundee studio. We're seeking someone who is deeply data-driven and passionate about making an impact. You'll be a strong collaborator and communicator, able to translate complex data and concepts into clear insights that drive  this role, you'll work closely with our Growth, Marketing and Games Product teams to deliver actionable insights that optimise the performance of our user acquisition campaigns, marketing initiatives, and in-game features and live events.

You'll bring product context into how you model and report on marketing performance, and you’ll bring marketing data into product conversations.

Responsibilities Work in a highly impactful role at a studio that values data, to analyse performance marketing data and enable data-driven decisions

Lead performance marketing analytics activities, building out processes, documentation and priorities

Take responsibility for the curation and automation of LTV Modelling to measure and predict Return On Investment Conduct analysis and deep-dives to help answer key questions surrounding marketing performance

Develop and maintain reporting of performance marketing, present in regular update meetings

Inform UA, game analysts and marketing teams in best practices for analysing marketing campaigns in collaboration with BI Team, and create self-service dashboards and tools for performance marketing

Investigate and manage new methodologies and services such as Media Mix Modelling, SKAN, incrementality testing, predictive modelling, etc.

Work with the Game Analytics team to analyse post-install dynamics of acquired users

Track metrics connecting acquisition quality and marketing spend to downstream player behaviour, retention and monetisation, informing feature and in-game economy decisions

Design, run and evaluate experiments (A/B tests, campaign and feature trials) to measure marketing and product impact, applying appropriate statistical rigor to your conclusions

Requirements

Proven experience in an analytical role within marketing, ideally in a data-driven, performance-focused environment

Strong analytical skills and experience with LTV/ROI modelling and marketing mix or attribution analysis

Solid understanding of marketing principles, digital advertising channels, and campaign optimisation

Comfortable partnering directly with Product Managers or Game Leads — translating marketing and player data into input that shapes feature and Live Ops decisions, not just campaign optimisation

Demonstrated ability to translate data into actionable insights and present them effectively

Proficiency in Excel and

Experience with BI/analytics tooling (e.g. Amplitude, Tableau, or…