Cluster Director of Sales

Sunday Hotels, part of the PRISM Group, is a fast-growing hospitality luxury brand operating within a global platform spanning 35+ countries, 22,700+ hotels and 150,000+ holiday homes. Backed by investors including Soft Bank, Microsoft and Airbnb, the group combines hospitality, technology and a people-first culture with opportunities to contribute ideas, support new openings and grow with the brand.

• Fast-growing luxury brand:
  Sunday Hotels is expanding across the UK, creating opportunities to build careers and take on leadership responsibility.
• Global platform: PRISM Group provides investment, standards and specialist support across sales, revenue, operations, digital and branding.
• Career progression:
  Internal mobility and development are encouraged across hotels, functions and leadership roles.
• People-first culture:
  Warmth, collaboration and trust sit at the heart of the guest and colleague experience.
• Innovation and creativity:
  Team members are encouraged to contribute ideas across technology, commercial strategy, brand and guest experience.

The Director of Sales is responsible for developing and executing a segment-focused sales strategy that maximises revenue across corporate transient, corporate contracted, MICE, group series, tour operators, FIT and GDS channels. This is a market-facing role requiring strong relationships, proactive prospecting and consistent engagement with key business partners

• Build and execute a targeted annual sales plan for corporate, MICE, groups, tours, FIT, GDS and long-stay segments.
• Proactively identify new business opportunities across Warwickshire, Birmingham, the wider Midlands and national markets.
• Lead the hotel's corporate RFP process, ensuring competitive positioning and conversion.
• Drive production from TMCs, wholesalers, DMCs and global distribution partners.
• Develop strategic sales actions to grow room nights, ADR, meeting and event revenue, and overall market penetration.
• Monitor market conditions, competitor activity and demand trends to refine strategy.
• Build relationships with key corporate accounts, local and regional businesses, event agencies, associations and conference organisers.
• Drive residential conferences, day delegate business, corporate retreats and private events across the hotel's 22 meeting and event spaces.
• Conduct regular account reviews, presentations, site tours and quarterly business updates.
• Develop partnerships with businesses leveraging the hotel's access to the M40 and proximity to key regional commercial markets.
• Secure year-round group business including leisure groups, sports teams, associations, educational groups and special-interest travel.
• Drive relationships with UK and international tour operators, wholesalers and group travel organisers.
• Build seasonal group series and long-term contracts to support base occupancy.
• Grow FIT business through travel agents, DMCs, wholesalers and international markets.
• Strengthen performance across global distribution systems through targeted sales calls, TMC engagement and rate strategies.
• Develop relationships with major travel agencies and corporate travel planners.
• Monitor GDS production and proactively drive channel share.

• Work closely with Revenue Management on pricing, forecasting, corporate rate loading and LOS strategies.
• Partner with Marketing to create segment-specific campaigns, collateral and trade materials.
• Coordinate with Meetings & Events, Reservations, Front Office, F&B; and Operations to ensure seamless delivery of group, conference and corporate business.
• Represent the property at trade shows, sales missions, corporate networking events, agency events and roadshows.
• Maintain strong alignment with Sunday Hotels' group commercial structure and brand values.
• Provide weekly sales insights, production updates and pipeline reports to the Head of Sales

• Minimum 5-8 years' hotel sales experience, ideally within 4-star, upscale, resort or conference-led properties.
• Proven results in corporate, MICE, groups, FIT and agency segment development.
• Strong understanding of GDS channels, TMC relationships, corporate RFPs, FIT contracting and tour operator models.
• Experience selling meetings, conferences, residential events or large-scale function space is highly desirable.
• Excellent negotiation, communication and relationship-building skills.
• Commercially astute…