Groups and Leisure Tours - Groups Sales Executives

Whitbread Court, Porz Ave, Houghton Regis, Dunstable LU5 5XE
, UK

Posted Friday 2 January 2026 at 01:00 | Expires Saturday 17 January 2026 at 00:59

Based in Dunstable office 5 days a week

As a Group Sales Executive at Premier Inn, you play a vital role in establishing Premier Inn as the world's most loved hotel brand for all client types, including Travel Management Companies, Leisure Tours, and Corporate and Leisure group customers. Your primary focus is securing high-value group bookings across the UK’s 850 sites by targeting priority quotes, promoting upsell opportunities, and delivering exceptional service both on the phone and digitally.

Success here means more than just hitting revenue targets—it’s about mastering cross‑functional skills, consistently delivering on SLAs and KPIs, and embracing continuous learning. You’ll work closely with Trading, Commercial, and Operations teams to align strategic goals with customer expectations, ensuring a seamless, high‑impact experience across every channel.

Bonus

25 Days Holiday

Brand Discounts

• Respond to all customers' booking enquiries across all channels within the agreed SLA.
• Drive to ensure that individual KPIs, targets & expectations are met and further excel in Booking Conversion, F&B Attachment Rate, Revenue results & customer service quality.
• Communicate to the wider business to support higher‑value booking optimising revenue for Premier Inn.
• Upsell across all conversations with customers.

• Great Sales and Customer Service experience
• Strong organisational skills, with a logical approach.
• Ability to uncover opportunities through a good questioning style and strong listening skills.

If you’re passionate about performance, collaboration, and growth, this is where you belong.