More jobs:
Web Analyst
Job in
Durban, 4056, South Africa
Listed on 2026-02-18
Listing for:
Ignition Group
Full Time
position Listed on 2026-02-18
Job specializations:
-
IT/Tech
Data Analyst, Digital Marketing
Job Description & How to Apply Below
- Own the implementation, maintenance, and governance of web analytics tools across all digital platforms.
- Monitor website and digital platform performance, including traffic, journeys, funnels, and conversion metrics.
- Provide regular and ad hoc performance reports with clear business insights.
- Track and analyse digital KPIs including sessions, users, engagement rate, bounce rate, conversions, and digital revenue.
User Behaviour & Journey Analysis
- Analyse user journeys to identify drop-off points, friction areas, and optimisation opportunities.
- Perform cohort, segmentation, and path analysis to understand customer behaviour.
- Support UX and product teams with behavioural insights to improve usability and experience.
Data-Driven Optimisation
- Support A/B and multivariate testing initiatives to improve conversion and engagement.
- Measure the impact of marketing campaigns, content, and product changes.
- Provide recommendations to improve acquisition funnels, onboarding, and conversion performance.
Tagging, Tracking & Data Integrity
- Work closely with technology teams to define and manage tagging frameworks.
- Ensure data accuracy, consistency, and compliance across all tracking solutions.
- Perform routine data audits and quality checks.
Stakeholder Reporting & Enablement
- Translate complex data into clear, actionable insights for non-technical stakeholders.
- Present insights and performance trends to marketing, product, and leadership teams.
- Act as a trusted digital measurement advisor to the business.
- Relationship management with enterprise providers.
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