Digital Marketing Manager

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit.

Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Digital Marketing Manager to join our team in Durban. Do you think you have what it takes to be our newest Purple Star?

This role is responsible for planning, developing, implementing and managing the overall digital marketing strategy for multiple brands and will be required to amass and sustain website traffic, develop and plan and execute digital marketing campaigns, monitor and interpret analytics data and optimise the functionality of our digital infrastructure and campaigns. In addition, the role is also responsible for leading, guiding, training and mentoring Team Members within our Marketing ecosystem.

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

• Manual Driver’s licence or Automatic Driver’s licence with own vehicle.
• Experience in Marketing, Brand Management, Communication & Sales.
• 2 – 3 years of Management experience.

• Diploma/Degree in a Marketing or a related field.

• Coordinate, execute, track, optimise and troubleshoot digital marketing campaigns across all digital and social channels to drive business growth, while maintaining a focus on customer retention.
• Collaborate with the business to provide and interpret insights and strategies to develop and implement innovative digital brand & product marketing strategies and campaigns to retain existing customers, attract and convert new customers and improve customer engagement and enhance revenue.
• Attracting top talent and retain existing team member’s (focus on senior developers)
• Provide guidance, functional expertise and best practice recommendations to the Team regarding the execution of campaigns.
• Provide guidance around the design and improvement of the UI, UX and content elements of our websites.
• Assist with developing content for all digital & online platforms including websites and mobile apps, site maps, wireframes, navigation models etc.
• Manage interactive projects from inception through to completion.
• Keep up to date with the latest digital trends and continued advancements in digital technologies and marketing best practices.
• Constantly strive to discover and adopt emerging technologies, digital innovations, new platforms and systems to optimise organisational productivity and effectiveness and provide thought leadership and perspective for adoption where appropriate.
• Monitor competition, determine realistic benchmarks & KPIs, and develop strategies to gain a competitive edge.
• Plan and manage budgets across all digital channels and platforms.

• SEO – advanced knowledge of SEO and the ability to create and effectively manage organic search campaigns.
• Conversion Rate Optimization (CRO) – Use CRO to optimise our marketing funnels, improve campaign performance.
• Mobile Marketing – Design and implement mobile marketing as part of a multi-channel digital marketing strategy aimed at reaching our target audiences on their mobile devices, via websites, email, SMS/MMS, social media, and apps.
• Email Marketing – Knowledge of email marketing campaigns and newsletters to engage target audiences and retarget/remarket where relevant.
• Social Media Marketing – Knowledge of growing high-quality followers in the iGaming and B2B SaaS industry as identified in our strategies and improve engagement across the main social channels, including industry specific platforms.
• PPC – Knowledge and experience of…