Trade Activations Representative Job Durban area,South Africa,Retail

Job Purpose

Captures the interest of the target market through effective merchandising, shelf management and support of promotions and events to increase awareness and consideration.

Key Duties and Responsibilities

Job Scope and Context

Individual Job

Based on the road, with travel to regional locations

Target driven, able to work independently, pressured environment

Planning and problem-solving skills required

Good communication skills

Products and POS attractively presented to capture the interest of the target market

Merchandise the product

Stock is rotated according to FIFO principles

Shelf and floor space opportunities negotiated to ensure optimum positioning of the product

Shelf and floor space key account agreements implemented

Shelf positioning vs. competitive set (CATMAN) implemented according to guidelines

Competitor and incorrect pricing fed back to trade execution manager or sales manager

Point of sale materials set up

Displays set up according to company standards

Displays are clean, neat and fully stocked

Calls and displays recorded on standard daily working sheets

Display list/Task List of allocated area updated and handed in by agreed deadline

Feedback on POS and opposition brands provided weekly according to agreed deadlines

Ad hoc reports on events, merchandising, displays and shelf management submitted on time according to agreed format

Implement promotions

Point of sale arranged and delivered on time

Promotions merchandised as per brand guidelines

Promotional cycles implemented in full and on time

Set up and break down of events and promotions

Promotional feedback and monthly presentations

Manage POS Material

POS booked out and returned in a good condition according to agreed process
POS material stored and transported carefully and appropriately

Productive relationships with internal and external stakeholders maintain

Liaise with sales representatives and sales managers

Stock available

Pricing is correct

POS materials used correctly

Correct display at the agreed time

Liaise with POS warehouse

POS booked out and returned in a good condition according to agreed process

Build relationships with customers

Customer queries and problems resolved effectively

Pernod Ricard is a preferred supplier

Ad hoc merchandising opportunities identified

Key Competencies and Experience Functional and Technical

Competencies:

Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Behavioural

Competencies:

Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative

Qualifications and

Experience:

National Senior Certificate
2 years merchandising or event experience in the liquor industry or within an FMCG environment
Valid Driver's Licence

Job Posting End Date:

Target Hire Date :

Target End Date :

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