Senior Director Downstream Marketing

Base pay range: $ - $ per year.

Location: Hybrid
Travel: Up to 40%

The Opportunity

A growing healthcare technology organization is seeking a Senior Director of Downstream Marketing to lead U.S. commercialization efforts for a complex portfolio of automation and capital equipment solutions. This role sits at the intersection of strategy and execution and will play a critical role in driving revenue growth, demand generation, and market adoption.

The ideal candidate brings deep experience in downstream or product marketing within healthcare, medtech, or capital equipment environments and thrives in cross‑functional, matrixed organizations.

What You’ll Do

• Own U.S. downstream marketing strategy aligned with enterprise and global priorities.
• Identify and prioritize growth opportunities across diverse healthcare customer segments.
• Translate customer needs, market dynamics, and regulatory considerations into actionable plans.

Go‑to‑Market Leadership

• Lead omnichannel marketing programs focused on demand generation and pipeline quality.
• Oversee product launches and ongoing lifecycle performance.
• Direct trade show strategy, campaigns, and sales enablement content.
• Ensure consistent market segmentation, messaging, and competitive differentiation.
• Build and execute annual marketing plans tied to business objectives.
• Partner cross‑functionally on pricing strategy, launch pricing, and promotions.
• Monitor competitive landscape and adjust pricing approaches as needed.
• Drive voice‑of‑customer initiatives, competitive intelligence, and trend analysis.
• Translate insights into marketing actions and future growth strategies.
• Lead, mentor, and scale a high‑performing downstream marketing team.
• Foster collaboration, accountability, and continuous improvement.

How Success Is Measured

• Revenue growth and market penetration.
• Marketing‑qualified leads and conversion to opportunities.
• Launch effectiveness and campaign ROI.
• Customer engagement and satisfaction.
• Team performance and cross‑functional alignment.

What We’re Looking For

• 10+ years of experience in downstream, product, or commercial marketing.
• Background in healthcare technology, medtech, automation, or capital equipment strongly preferred.
• Proven success driving go‑to‑market strategy and commercial launches.
• Strong strategic thinking, executive communication, and analytical skills.
• Experience leading teams in complex, fast‑paced environments.

Why Consider This Role

This is a senior leadership opportunity to shape U.S. commercialization strategy within a healthcare technology organization positioned for growth. The role offers broad visibility, executive partnership, and meaningful impact on business performance.

Director

Full‑time

Marketing

Medical Equipment Manufacturing;
Hospitals and Health Care