Digital Communications Strategist

Responsibilities

• Build and edit webpages for new initiatives with a focus on design, user experience, and SEO.
• Test and implement new digital tools and features in collaboration with the Director of Digital Strategy and Duke’s Office of Information Technology.
• Support departmental web editors through training and communications of best practices.
• Integrate multimedia and creative assets to enhance audience engagement.
• Maintain and update website content across departments, ensuring accessibility and brand alignment.
• Develop and execute college-wide digital strategies for web, email, and social media in partnership with the Director of Digital Strategy.
• Provide strategic guidance for social media planning aligned with institutional priorities in partnership with the Social Media and Events Promotion Specialist.
• Maintain digital content calendars and recommend audience engagement strategies.

• Bachelor’s degree in journalism, public relations, communications, English, or related field
• Four years in journalism, PR, marketing, or related field, with experience in digital publishing and content management systems
• Academic environment experience preferred

• CMS platforms (Drupal preferred)
• Social media and email content development
• Analytics tools (Google Analytics, Meta Insights)
• Adobe Creative Suite or similar design software
• Email marketing platforms (Emma, Mail Chimp)
• Project management tools (Air Table, Trello)
• Strong writing, editing, and organizational skills
• Knowledge of SEO, accessibility standards, and brand management

• medical and dental coverage
• retirement benefits
• access to family-friendly and cultural programs