Omni Shopper Insights Lead

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Your role at Clorox:

The shopper and retail commerce landscape is shifting faster than ever, blending online and offline behavior, retail media, social commerce, delivery platforms, and AI-driven journeys. Shoppers now discover, evaluate, and buy in atomized moments, not linear funnels.

In this role, you will:

1) Omni-Commerce Insights (Amazon priority + key .Coms)

• Partner with Amazon customer teams, and BU marketing teams to decode shopper behavior and identify drivers of attraction, conversion, retention, and S&S loyalty.

• Leverage Stackline, AMC, and other eCommerce analytics platforms to connect shopper actions to business outcomes.

• Institutionalize a unified omni path‑to‑purchase model as the Sales Omni standard.

• Recommend and lead ad‑hoc Shopper insight surveys that lay the foundation for illuminating the Shopper across Clorox categories and brands within eCommerce.

• Shape Amazon‑specific shopper strategies that elevate commercial conversations and strengthen JBPs.

2) Online Shopping Behavior Insights (Cross‑Retailer POVs)

• Map the modern eCommerce shopping journey across Amazon, , , Chewy, Petco, , and

• Decode triggers such as branded vs. unbranded search, need‑state‑driven navigation (e.g., odor, dust, tracking), and competitive switching.

• Identify migration patterns across retailers and digital ecosystems.

• Illuminate factors that increase S&S propensity and online loyalty.

• Translate digital shelf analytics into recommendations that improve findability, search rank, click‑through, and content clarity.

3) Loyalty, Repeat, & Cohort Behavior

• Partner with internal teams to unlock repeat purchase analytics and drivers of loyalty.

• Identify triggers of attrition and moments that strengthen retention.

• Build retailer‑specific loyalty and repeat‑play strategies for Amazon and priority .Coms.

4) Digital Shelf Intelligence (Insight + Retail Media Integration)

• Synthesize insights across Stackline, AMC, Scintilla, Numerator, Circana, and retail media analytics.

• Identify friction points for shoppers across Clorox categories.

• Identify best in class digital shelf partners to lead focused insight work across prioritized customer teams (Amazon, Walmart and Chewy).

5) Custom Research + Ad Hoc Shopper Studies

• Lead ad‑hoc insight work, including short surveys, qual tasks, rapid digital tests, and shopper decision experiments to answer real‑time questions.

• Integrate custom research with platform analytics to build a holistic, insight‑rich narrative.

6) Cross‑Functional Partnership & Influence

• Translate insights into compelling stories for Amazon teams, key .Com customer teams, BU Marketing, Category Leadership, and Retail Media.

• Present clear, concise narratives that influence senior leaders and customer decision‑makers.

• Arm Sales Directors with retailer‑specific insights that unlock Sell‑In and JBP conversations.

• Partner with Category Leadership to connect shopper insights to physical + digital aisle logic.

• Help scale predictive insights and automation with Data Science partners.

What we look for:

7–10+ years in a combination of:

• Primary Ad‑Hoc Shopper Insights, qualitative and quantitative methods

• eCommerce & retail commerce analytics

• Data analytics / data science

• Retail media insights

• Digital shelf analytics

Technical & Analytical Skills

• Deep expertise in Stackline (Beacon/Atlas) and Amazon Marketing Cloud

• Strong working knowledge of Circana, Numerator, Nielsen
  
  IQ;
  Scintilla familiarity is a plus

• Experience synthesizing data across transactional, behavioral, competitive, and media sources

• Lead, design and work with partners for quick‑turn surveys and ad‑hoc shopper research

• Fluency with AI tools for insight synthesis, journey mapping, and automation

• Strong PowerPoint, Excel, Power
  
  BI, and data visualization capabilities

Influence & Leadership

• Ability to simplify complexity and craft compelling narratives for senior stakeholders

• Experience influencing Sales, Marketing, and Retail partners

• Strong interpersonal and stakeholder management skills

• Comfortable testing, iterating, operating in ambiguity, and thinking end‑to‑end

Mindsets We Look For

• Builder
  , excited to create and scale a new capability

• End‑to‑end thinker
  , sees journeys, not isolated data points

• Bias for action
  , progresses quickly, even with imperfect data

Workplace type:

The Omni Shopper Insights Lead will ideally be located out of the Oakland, CA or Pleasanton, CA area, with the ability to be in office 3x per week, as per the Hybrid 2.0 policy. Open to top talent that sits out of other Clorox hub locations.

The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer.

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