Senior Manager, Lifecycle Revenue

In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct‑to‑consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.

Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

ROLE

SUMMARY:

The Senior Manager, Lifecycle Revenue is a strategic leadership role responsible for driving incremental revenue across the full customer lifecycle for our DTC subscription business.

This leader will operate at the intersection of strategy, analytics, and execution — setting the revenue roadmap, identifying the highest‑impact opportunities, and leading a team of executional channel owners to bring those strategies to life. This role partners closely with Senior Managers of CRM (Acquisition, Winback, Reactivation, Retention), Paid Media, Product, Brand, Creative, Analytics, and Finance to translate strategy into measurable growth.

• Own the revenue growth strategy across multiple revenue streams:
• Increasing AOV and attachment rate within recurring subscription boxes
• Driving incremental revenue from active members outside of their box (on‑demand, ship‑now, cross‑sell, upsell)
• Revenue strategy for new product innovations, partnerships, and GTM launches
• Monetization of non‑active audiences including canceled, paused, and on‑demand customers
• Build a clear, prioritized revenue roadmap aligned to company goals, growth targets, and seasonality
• Identify, size, and prioritize opportunities using Size‑of‑Prize analysis and financial modeling

• Develop strategies to monetize key audience segments across the lifecycle (new, active, loyal, at‑risk, canceled)
• Define the role of lifecycle channels (Email, SMS, Member Benefits, On‑Site, Paid extensions) in driving incremental revenue
• Partner with Lifecycle Marketing to translate strategy into scalable flows, campaigns, and experiments

• Lead revenue strategy for new product launches, line extensions, and partnerships
• Define pricing, bundling, launch sequencing, and lifecycle monetization plans for new innovations
• Partner cross‑functionally with Product, Brand, Creative, and Supply Chain to ensure launches are revenue‑optimized and scalable
• Lead and develop a team of executional marketers and managers, setting clear goals, priorities, and success metrics while providing strategic direction and empowering the team to execute, test, and iterate
• Establish and scale standardized playbooks, frameworks, and processes to support consistent execution and drive revenue initiatives

• Own revenue performance tracking across owned channels and customer segments, defining clear success metrics and KPIs tied to revenue, AOV, shipments per member, and incremental lift.
• Partner with Analytics to evaluate performance, uncover insights, and inform future strategy.
• Champion a test‑and‑learn culture focused on measurable, incremental revenue impact.

• Serve as a key revenue thought partner to senior leadership, influencing Product, Brand, Creative, Engineering, and Finance without direct authority
• Present revenue strategy, performance, and learnings to executive stakeholder

REQUIREMENTS:

• 6+ years of experience in revenue growth, lifecycle marketing, CRM, or DTC subscription businesses
• 1-2+ years of experience mentoring or managing a team
• Proven track record of driving incremental revenue across multiple lifecycle and revenue streams
• Deep understanding of subscription economics, AOV levers, retention, and customer lifetime value
• Strong analytical skills with the ability to translate data into clear strategic direction
• Excellent cross‑functional communication and…