Manager, Business Analytics

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Are you a curious analytics professional interested in driving performance of our Anti-Infectives Portfolio? The Business Analytics Manager role will work on the Anti-Infectives Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the Anti-Infectives team, including customer targeting, segmentation, behavioral analysis, marketing mix modeling/investment guidance, business performance drivers analysis, and measurement of pilots and experiments.

This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
• Create succinct story boards to communicate data learnings influencing business decisions
• Continuously identify opportunities to:
  • Bring outside-in thinking:
    What are other industries and pharma companies doing as a way of best practice understanding and development
  • Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
  • Use analytical tools (SAS, R, Python, or similar) to complete analyses including:
    • Targeting for marketing
    • Customer Segmentation
    • Segment profiling analytics

• Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
• Experience with analytical (Python, Python, SQL etc.) & visualization tools (Thoughtspot, PowerBI, Tableau etc.)
• Experience leading analytical work streams or projects with cross‑functional stakeholders.

• M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
• A minimum of 4 years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred
• Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
• Knowledge of…