Omni-Channel Marketing Director, Respiratory Biologics

Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street

Posted Date: Jan 6 2026

JOB TITLE: Director, HCP Omni-Channel Marketing, Respiratory Biologics

As the Director, HCP Omni Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing non-personal/digital tactical planning and execution. This role plays a pivotal part in driving digital activity and customer engagement strategy across customer groups and indications. The successful candidate will be a visionary leader with strong expertise in media strategy, digital content development, and analytics, while also serving as a coach and mentor to team members.

This position will require strong leadership in many areas, including clinical acumen, building commercial strategy, creating tactics to support strategy, developing KPIs and measurement plans, and cross‑functional collaboration.

The specific accountabilities of the role include but are not limited to the following:

• Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels, including digital, print, and alternative media platforms; ensuring alignment of media strategies with overall brand objectives and marketing goals.
• Agency and Partner Management: Own and manage relationships with media agencies, ensuring effective collaboration and execution of campaigns.
• Digital Media Execution: Oversee the development, execution, and optimization of digital media "push" tactics, including paid search, social, display, voice, mobile, and other emerging channels.
• Content Strategy: Define and drive the strategy for digital content journeys, ensuring alignment with customer needs and brand objectives.
• Analytics and Optimization: Use data‑driven insights to refine strategies and improve ROI across media and content initiatives.
• Team Leadership and Training: Foster a collaborative and innovative team environment, encouraging professional growth and development.

Hybrid role:
The expectation is 2–3 days per week in the office.

• BS/BA with 8 years commercial experience including marketing, sales and/or market access.
• Minimum 4 years' experience in US pharmaceutical/biotech marketing.
• Minimum of 2 days per week in office required.
• Ability to travel up to 20% domestic travel.

• Experience in Respiratory, Specialty and/or Rare Disease a plus.
• Previous people leadership experience.
• Proven track record in managing media budgets, agency relationships, and digital campaigns.
• Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management.
• Experience in using analytics tools to measure campaign performance and optimize strategies.
• Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams.
• Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
• Strategic thinker with a strong attention to detail and problem‑solving skills.

We encourage you to apply if you are passionate about making a difference in patients' lives and are ready to take on a leadership role in a fast‑paced, innovative environment. Join us in our mission to unite science, technology, and talent to get ahead of disease together.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines.

We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities, contact us at  where you can also request a call.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.