Director, Content Studio

Business Introduction GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

The Director, Content Studio is responsible for embedding, operationalizing, and scaling GSK US’s internal agency; leading the strategy, integration, and execution of design activities for assigned business units or therapeutic areas; and guiding a multidisciplinary creative team in delivering innovative, high-quality assets and experiences that advance business strategy and engage HCPs and patients. The role also oversees operating and project budgets, including forecasting, tracking, reporting, variance analysis, and continuous improvement of financial processes and governance, while leading vendor negotiations and providing operational oversight of MSAs, SOWs, and POs.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

These responsibilities include some of the following:

• Relationship/Agency Building:
  Manage and lead the in-house agency. Identify new creative service opportunities and develop plans to bring them to internal clients. Build trusted, strategic partnerships with agency partners, marketing teams, and business stakeholders to deliver innovative, value-added creative services.
• Champion Content Studio’s design, copy, and strategy capabilities, present work effectively, and connect Studio creatives with internal and external partners.
• Identifying Content Studio Work:
  Participate in strategic and operational planning to identify high-value creative projects for Content Studio and opportunities to advise agency partners and marketing teams. Partner with brand and business leads to track changes in content plans, assess resource implications, and identify new opportunities for Content Studio growth.
• Client Communications:
  Serve as the primary business contact for Content Studio clients, leading communications, managing expectations, resolving issues, and ensuring client satisfaction. Translate business goals into actionable plans for the internal team and maintain regular two-way communication with business owners to align priorities and expectations.
• Creative Oversight:
  Establish and uphold Content Studio standards for service quality, delivery speed, and creative excellence. Oversee studio activity and guide creative team leads to deliver work that meets client needs, brand objectives, and quality standards.
• Build strong relationships with creative teams to address challenges, remove obstacles, and improve design and efficiency.
• Creative Project Management:
  Advise on budgets, resourcing, project plans, and solutions that support Content Studio priorities. Lead project and resource discussions while partnering with design, copy, production, and deployment teams to monitor workload and address issues and opportunities.
• Studio Management and Evolution:
  Drive performance, innovation, and continuous improvement by monitoring KPIs, client feedback, and industry best practices. Help shape Content Studio’s future vision, strategy, goals, policies, processes, forecasting, resource planning,…