ViiV Healthcare; GSK HCP Marketing Manager, HIV Prevention

Site Name: USA - North Carolina - Durham
Posted Date: Nov 4 2025

ViiV Healthcare is a global specialty HIV company solely dedicated to improving the lives of people living with and at risk of HIV. As the only company 100% focused on HIV, we drive breakthroughs in prevention, treatment, care solutions, and community support, aiming to eradicate HIV/AIDS. With the largest portfolio of HIV medicines worldwide, we prioritize education, sustainable programs, and expanding access to care.

Our fast-paced, inclusive, and mission-driven culture fosters innovation and impact, making ViiV a place to belong and contribute meaningfully. For over 30 years, we’ve transformed HIV into a manageable condition, and we continue to explore novel approaches to further reduce its impact globally.

The HCP Marketing Manager will play a key role in maximizing the impact the HCP campaign and core messaging for a long-acting HIV prevention product, translating strategy into execution. The role will focus on pull-through and activation of campaign elements, while also leading the creation of additional promotional programs that drive awareness, education, and adoption.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area)

• Develop branded & unbranded tactics for professional audiences
• Lead key HCP-focused brand marketing activities and tactics
• Leverage HCP insights (unmet needs) in the development of meaningful non personal and rep delivered materials
• Manage professional creative and media agencies
• Manage field communications
• Assist in development of professional creative concepts, strategies, and message development
• Consistently establish detailed timelines and manage projects to those timelines
• Manage projects through the Promotional Review process
• Evaluate and set project budgets, work with agency/finance to ensure progressing according to budget
• Foster strong, collaborative relationships with internal cross-functional teams and external partners to align objectives across multiple groups and influence outcomes
• Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
• Foster open communication among project team members, network and build alliances in a spirit of collaboration
• Build consensus by involving others in decisions that impact them; handle controversial issues responsibly

• BS/BA, in Business/Marketing or a Health Sciences Degree
• 4 years plus years of Product Marketing experience in pharmaceutical industry
• 10-20% Travel

• MBA or equivalent experience
• Prior HIV market experience and/or specialty market experience
• Copy approval / brand notebook experience
• Understanding of market research and data analysis
• Track record of developing materials/programs that deliver against strategy
• Demonstrated strategic thinking, analysis and decision-making skills
• Demonstrated a passion for innovative thinking with a meticulous eye for detail
• Demonstrated ability to determine customer unmet needs and deliver meaningful value
• Demonstrated interpersonal skills and proven ability to work and influence as part of a multidisciplinary team
• Managed multiple projects simultaneously, meeting all deadlines through effective prioritization.
• Communicated complex concepts clearly, enabling stakeholders understanding and action.
• Achieved project goals independently with minimal supervision.
• Delivered clear and impactful verbal, written, and presentation materials.

#LI-ViiV

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining…