Vice President, Marketing

Position Summary

The Vice President of Marketing is a strategic executive leader responsible for defining and executing the global marketing vision and strategy for Toshiba Global Commerce Solutions, a leading technology company that delivers innovative hardware, software, and services to the world's largest retailers. This role leads a high‑impact marketing organization focused on brand elevation, demand generation, communications, product marketing, and customer engagement across a complex, global multi‑solution portfolio.

This role will champion segment‑specific growth strategies across grocery, hospitality, specialty, and convenience channels to accelerate market share and revenue expansion. The Vice President of Marketing will play a pivotal role in shaping market perception, accelerating growth, and enabling commercial success through integrated marketing strategies that align with the company's business objectives and innovation roadmap.

• Lead the global Marketing function, ensuring strategies are aligned with sales and business objectives while driving measurable impact.
• Provide oversight across all regions and business units, with primary accountability for the Americas Group.
• Develop and implement comprehensive marketing strategies that support revenue growth, customer acquisition, and brand leadership, including leading segment‑specific growth marketing strategies for grocery, hospitality, specialty, and convenience channels, ensuring alignment with brand objectives and driving measurable market share expansion.
• Support seamless product launches through development of key assets, naming/branding, communications and campaigns.
• Drive product marketing initiatives: including positioning, messaging, competitive analysis, and go‑to‑market planning for hardware, software, and services.
• Oversee buyer personas and deep understanding of Ideal Customer Profiles (ICP) to inform strategic decisions and innovation priorities.
• Lead integrated marketing communications across digital, social, PR, and internal channels.
• Manage brand strategy and ensure consistent brand identity across all touchpoints and geographies including but not limited to our global website.
• Oversee demand generation programs, account‑based marketing, and campaign execution in partnership with Sales.
• Guide the development of product education, demonstrations, and internal studio‑produced content to support sales enablement and customer engagement.
• Direct event strategy, planning and execution for trade shows and industry forums, Toshiba‑hosted summits, and internal meetings (Sales Kickoffs, and All Hands Calls).
• Own and manage Executive Briefing Center programs.
• Collaborate cross‑functionally with Sales, Product, Engineering, HR, and Executive Leadership to align marketing initiatives with business priorities.
• Ensure marketing operations, analytics, and technology platforms are optimized for performance and scalability.
• Analyst Relations responsibilities to create awareness and engagement with influential industry community.

• Build, lead, and mentor a high‑performing global marketing team across multiple disciplines.
• Foster a culture of innovation, agility, and accountability.
• Set clear goals, KPIs, and development plans for team members.
• Manage departmental budgets, headcount planning, and vendor relationships.
• Represent Marketing in executive leadership forums and contribute to enterprise‑wide strategic planning.
• Leverage AI‑driven tools and insights to enhance global marketing efficiency and innovation.

• Brand Awareness & Perception:
  Growth in brand recognition and positive sentiment across global markets.
• Marketing‑Sourced Pipeline:
  Volume and quality of leads and opportunities generated through marketing efforts.
• Campaign ROI:
  Measurable return on investment for integrated campaigns and programs.
• Customer Engagement:
  Improvement in engagement metrics across digital platforms and content assets.
• Market Share Growth:
  Expansion within key verticals and geographies.
• Event Impact:
  Attendance, engagement, and conversion metrics from strategic events and…