Social Strategist

Social Strategist Overview:

We are seeking an experienced social strategist to help manage a QSR and retail brand. A social strategist manages and supervises clients’ social presence from beginning to end. Social strategists are cultural miners who bring creative energy to every room they enter, identifying opportunities for our most successful clients, and working alongside internal and client teams to bring them to life.

They are power users of social media and a first mover on the newest social platform, who are always seeking to bring new and innovative thinking to internal and external teams. This role also aligns audience interests with relevant content and generates engagement. This includes being up on the latest meme, Tik Tok trend or Discord server, as well as contributing to the development of regular reporting, applying findings to determine effectiveness of content to connect with the audience, and adjusting methods accordingly.

• Create ongoing social and communication strategies that guide how the brand appears across social channels, including but not limited to Facebook, Twitter, Instagram, Tik Tok, You Tube, and Twitch
• Lead all monthly, quarterly, and real-time creative briefings in coordination with account, brand strategy, and production teams
• Collaborate with internal and external teams on providing breakthrough ways to show up in paid and organic social, based on data-driven insights, audience behaviors, cultural trends, competitive landscape, and new platform features
• Lead all quarterly and real-time reporting, as well as optimization recommendations and test and learn approaches
• Proactively identify brand opportunities in social and emerging media
• Work directly with creative and production teams to build social-first creative that achieves business goals, including real-time or trending opportunities
• Develop and manage cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement
• Works with social strategy team to continuously identify opportunities to bring social media expertise to internal and external teams
• Help evangelize social media as a core component of the Strategy discipline, creating a bridge between strategy and creative
• Manage day-to-day of clients’ Tik Tok to ensure social strategies are being executed, positively improve audience growth, and drive business growth

Experience:

2-4 years of dedicated social strategy or brand strategy experience at a digital agency, full-service advertising agency or client-side. Proven experience in managing internal and external content contributors, and working with other brands on Twitter, Facebook, Instagram, Tik Tok, You Tube, and other social media platforms.

Our estimated range for this role is $70k - $85k. Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

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McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!

As set forth in McKinney’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.