Product Marketing Manager

Company:
Netsertive

Location:

Raleigh-Durham/Hybrid or Fully Remote

Netsertive is the leader in multi-location digital marketing technology, empowering brands and franchises/locations to transform fragmented, siloed digital marketing into a unified, data-driven growth engine that maximizes local leads and revenue. Its tech platform drives digital presence (reviews, local listings, maps and social media), media channels (search, social, display, video, connected TV), localized content (location microsites and promotions pages) and critical integrated capabilities (lead routing, call tracking, conversion optimization, CRM / lead integration) across all of the brand’s local markets.

Through its proprietary Multi-Location Experience (MLX) Platform and expert Customer Experience team, Netsertive delivers a unique blend of centralized brand control and hyper-local marketing execution, ensuring every location benefits from scalable, efficient digital marketing while maintaining brand consistency and network-wide visibility for the brand.

Netsertive is seeking an experienced Product Marketing Manager to take point on our product marketing expansion. This role will be responsible for deeply understanding the value of Netsertive’s digital marketing technology solutions and ensuring our products and services are strongly positioned, understood and adopted by multi-location and franchise brand customers.

This person will join the sales and marketing team, with tight linkage to the product and customer experience teams, as a critical resource for maximizing the value from our offerings while ensuring that customers, prospects, and internal teams understand the full value they provide.

The ideal candidate will possess:

A deep understanding of digital marketing landscape and technology solutions

A strong ability to translate complex technical solutions into compelling customer value

Demonstrated experience in creating crisp, valuable materials (product one-sheets, case studies, standardized slideware for products/solutions, etc.) for both internal and external uses.

Proven ability to drive cross-functional alignment and team success

Confidence in customer, sales, and product feedback calls

A hunger to learn and implement new technologies

Overall Go-to-Market Execution:

Support new product launches and existing product enhancements, through customer use cases, materials, and storytelling

Provide inputs to Netsertive’s current GTM approach as related to target audiences, market segments, and ideal customer profiles.

Collaborate closely with Sales, Product/Engineering, and Customer Experience teams to ensure seamless product launches and ongoing market success.

Understand market trends, competitive landscape, and customer feedback to identify new opportunities and inform product roadmap and marketing strategies.

Work to ensure alignment in product marketing messaging across materials, website, sales presentations, etc.

Craft compelling product messaging and unique value propositions that resonate with key customer personas and continue to differentiate Netsertive in the market.

Refine product positioning strategies that highlight unique competitive advantages and address customer pain points.

Be curious, and continually seek market research, competitive analysis, and customer interviews to gather insights that inform the product marketing evolution.

Lead the creation of high-impact marketing collateral, including product datasheets, presentations, whitepapers, case studies, website content, and sales playbooks.

Develop and deliver comprehensive sales enablement programs, equipping the Sales & Customer Experience teams with the knowledge, tools and materials needed to effectively position Netsertive's solutions to existing & new customers.

Represent Netsertive at industry or customer conferences and webinars, acting as a thought leader and evangelist for our product solutions.

Solutions Architecture Understanding & Technical Storytelling:

Gain a deep understanding of Netsertive's product architecture, technical capabilities, and integration points.

Translate complex technical features…