Associate Director, Downstream Marketing

Job Description Summary

The Associate Director, Downstream Marketing is responsible for defining and executing the marketing strategy for the Central Fill portfolio within the Pharmacy Automation business. The role is based in Durham, NC (hybrid/on-site) and reports to the Senior Director, Downstream Marketing, US Region.

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

This position is based at our Durham, NC office and requires onsite presence a minimum of three days per week.

Relocation assistance may be available for this role

The Associate Director, Downstream Marketing for the Central Fill portfolio plays a critical role within the Pharmacy Automation business. This role is responsible for defining and executing the downstream marketing strategy of our strongest growth portfolio:
Central Fill Pharmacies. This role drives customer satisfaction, commercial growth, and enhances market differentiation. Through close collaboration with cross‑functional teams, this role ensures successful launches, positioning, and the lifecycle management of Central Fill solutions. This role directly contributes to our mission to free up pharmacist time through automation and deliver our business objectives.

• Define and execute the marketing strategy for the Central Fill portfolio

• Identify and prioritize growth opportunities within Central Fill customer segments, such as retail and health systems.

• Plan and execute high impact omnichannel marketing campaigns designed to generate high‑quality leads and drive commercial success.

• Represent the Central Fill portfolio at industry trade shows, conferences, and customer events to enhance brand visibility and pipeline development.

• Lead and coordinate product launches, ensuring excellence in execution and maximizing market adoption and customer engagement.

• Oversee the end‑to‑end lifecycle of Central Fill products, from launch through maturity and phase‑out, ensuring sustained relevance and profitability.

• Partner with Sales and Commercial Operations to develop and deliver impactful sales enablement tools, collateral, and training resources.

• Develop and communicate compelling value propositions addressing clinical, operational, and financial benefits of Central Fill offerings.

• Drive evidence‑based market segmentation to optimize sales force focus and ensure consistent messaging in a competitive landscape.

• Support the creation and execution of annual marketing plans and brand strategies for Central Fill solutions.

• Contribute to the development and implementation of pricing strategies and promotional activities to drive adoption and maximize commercial outcomes.

• Monitor pricing effectiveness and competitive dynamics, recommending adjustments as necessary for capital equipment, services, and consumables.

• Gather and synthesize market intelligence, including voice of the customer, competitive analysis, and emerging trends, to inform marketing strategies and product development.

• Translate insights into actionable recommendations that drive campaigns, innovation and business outcomes.

• Collaborate effectively with Sales, Upstream Marketing, Medical Affairs, Commercial Operations, Customer Service, and other internal stakeholders to ensure seamless execution of marketing initiatives.

• Foster a culture of innovation,…