Head of Marketing – Turf & Ornamental​/IVM

Head of Marketing – Turf & Ornamental/ IVM

Req # : | Type:
Full Time | Posted:
Today | Edited: N/A | Fee: 25.00% Percentage Computed On Base Salary

Full-time

This is 50/50 split

Minimum: $100,000

Maximum: $145,000

Target: $125,000

Bonus: 10%
Travel: 20%-40%
Sponsor/transfer H-13 and/or H-2B:
No
Sponsor / transfer work permits:
Yes
Paid relocation:
Yes
Honor period:
Industry: healthcare

Bayer Crop Science has an exciting, full‑time career opportunity available at our Research Triangle Park, NC Site. We are looking for a talented professional to fill the position of Head of Marketing – Turf & Ornamental/ IVM reporting to the Chief Marketing Officer. As the Head Of Marketing you will be responsible for the conceptualization, planning and implementation of sustainable, commercially accepted, and effective Strategic Marketing Plans providing marketing direction for the Turf & Ornamental/IVM business.

These Marketing Plans include all aspects relating to product, project and portfolio management, pricing as well as marketing promotions.

The position ensures that the targeted customer and end users understand and ‘buy‑in’ to the product and solution packages and oversees three (3) Product Manager roles. The role is instrumental in achieving the business team’s set targets within the budgeted expenses, and thus contributes significantly to the overall success of the company and the achievement of its set financial and business objectives.

• Define, develop, and implement with the members of the Turf & Ornamental/IVM Marketing Team the marketing plan providing strategic direction for the T&O/IVM businesses in order to set marketing and business development strategies to address the short, mid and long term.
• Define & conceptualize channel plans, in collaboration with Golf and Lawn/Landscape Market Managers.
• Work closely with Marketing Communication to develop and implement marketing programs (e.g. branding, PR and communication initiatives) as part of the overall marketing plan for the Turf & Ornamental/IVM businesses.
• Prioritize market and End User Research for the Turf & Ornamental/IVM businesses in close coordination with Marketing Planning and Projects as part of the overall marketing plan.
• Supervise and provide active mentorship to Marketing team to support implementation of projects and portfolio initiatives via cross‑functional teams comprising marketing, product development, regulatory and the expanded team of supply chain, formulation development, packaging technology, customer service, and legal to set clear objectives for development, regulatory and manufacturing activities.
• Drive portfolio strategy in the Turf & Ornamental/IVM businesses by means of Portfolio Analysis and work out recommendations on Life Cycle Management, Portfolio Consolidation / Rationalization / Optimization in order to enhance overall profitability and growth opportunities.
• Manage interaction with Commercial Operations, Regional Sales and National Account Teams to establish and maintain consistency between Portfolio & Brand Strategies, Marketing Plans and Commercial and Channel Strategies and support the sales activities.
• Ensure that all contracts and agreements with internal & external vendors (e.g. for lead assets) for Turf & Ornamental business are in place in close cooperation with Strategic Procurement and Business Development.
• Manage expenses and budgets assigned to the team and support the annual budgeting / STRACO processes as well as other global or local projects.
• Drive Turf & Ornamental/IVM Business Strategy as a member of the Business Operational Leadership Team (BOLT).
• Play an active leadership role (as a leader country) in supporting Global Turf & Ornamental/IVM segment, as a member of Global Market Platform and support of Newport.

• Bachelor’s Degree in Marketing, business, or related field.
• Experience in Business, communications or related field and a minimum of 12+ years of current, progressive, relevant experience in Turf & Ornamentals, IVM, crop protection, pest management, and/or marketing.
• Excellent leadership, interpersonal, communication, and influencing skills to coordinate between…