Paid Media Specialist - Search

Overview

Paid Media Specialist - Search at Dollar Shave Club. This role is part of the Paid Media team and focuses on building search media strategies, managing campaign execution, and testing to maximize efficiency.

• Search Mastery:
  Expertly handle campaign setup, keyword match types, and bidding mechanics to efficiently capture high-intent traffic
• Budget & Efficiency:
  Manage daily spend targets and adjust for efficiency to optimize CPA and ROAS
• Partner Up:
  Collaborate with Paid Media leadership to develop and implement cross-channel strategies that meet or beat goals
• Take the Wheel:
  Serve as the main point of contact between internal teams and external partners for Search initiatives
• Test and Learn:
  Lead A/B and multivariate testing on ad copy and landing pages to optimize campaigns

• Experience:
  
  4+ years of hands-on experience with end-to-end campaign management
• Well-rounded paid media buying across multiple channels, with Paid Search (SEM) as the core area of expertise
• Big Budgets, No Problem:
  Experience supporting paid media annual budgets of $5M or more
• Platform Pro:
  Deep understanding of Google Ads and You Tube Ads; experience with other search platforms is a plus
• Strategic Driver:
  Independently led cross-functional initiatives and proactively seek new ways to achieve results
• Analytics Savvy:
  Proficient in Google Analytics 4, Tableau, and tag management platforms such as GTM

Full-time exempt position

In-office role, based at our HQ in Durham, North Carolina, 4 days a week

$80,000-$95,000 + Bonus

• Comprehensive benefit plans with medical, dental, and vision coverage, plus supplemental options
• Free life insurance, short-term and long-term disability
• 401(k) plan with company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half-day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club products
• Monthly cell phone stipend

All applications must be submitted via our Applicant Tracking System, Greenhouse. If selected, you’ll have a phone screening with a recruiter, followed by interviews with team members. Candidates will be notified if not selected. The position will remain open until filled. Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Reasonable Accommodation: if you require accommodations to participate in the selection process, please email accom

Dollar Shave Club will consider qualified applicants with criminal histories in a manner consistent with applicable law. Privacy Notice for California Job Applicants:
Dollar Shave Club participates in the E-Verify program. For more information, see E-Verify Participation and Right to Work.

• Mid-Senior level

• Full-time

• Marketing, Public Relations, and Writing/Editing
• Industries:
  Manufacturing, Personal Care Product Manufacturing, and IT Services and IT Consulting