Brand Manager

Brand Manager page is loaded## Brand Manager locations:
Durham, NC - USA (Hill Bldg) time type:
Full time posted on:
Posted Yesterday job requisition :
20613

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.
** Your role at Clorox:
** Join the Clorox Innovation Accelerator team as a Brand Manager, where you’ll shape the future of our portfolio by leading breakthrough product and business innovation.
We’re looking for a forward thinking marketer who can identify emerging consumer needs, translate insights into bold innovation platforms, drive concept development and incubation, and partner cross functionally to bring new ideas to market. You’ll craft and test new value propositions, build digital first GTM plans for innovation launches, and leverage data to assess opportunities, refine concepts, and accelerate growth.
This role is for a dynamic, consumer-focused initiative taker—curious, brave, and highly accountable, with strong strategic thinking, leadership, communication, collaboration, and business acumen
** In this role, you will:
**** Lead Market, Consumer & Industry Analysis
*** Develop a deep understanding of category dynamics, the competitive landscape, shopper behavior, and core business fundamentals, translating insights into actionable strategies.
* Continuously monitor emerging consumer trends, cultural shifts, technology enablers, and whitespace opportunities to inspire innovative business solutions.
* Synthesize signals across industries to identify early-stage opportunities and guide forward-looking innovation strategies.
** Lead Breakthrough Product & Business Innovation
*** Translate insights into differentiated innovation platforms and compelling propositions, including product, packaging, placement, pricing, and value.
* Apply creative thinking and an external perspective to deliver imaginative and disruptive innovation for consumers.
* Brief and collaborate on packaging development for innovative concepts.
* Monitor innovation validation and incubation, report performance, and recommend actions to optimize propositions and scale growth.
** Drive Cross-Functional Collaboration & Effective Ways of Working
*** Partner closely with R&D, Insights, and Finance to move ideas from concept to feasible, viable solutions.
* Inspire and implement collaborative ways of working across teams to unlock opportunities, drive agility, and deliver solutions.
* Provide innovation inspiration by researching and sharing new market launches and product trends with the R&D function.
** Own Forecast & Budget Management
*** Lead 3-year forecasting for assigned innovation projects.
* Manage initiative budgets, tracking spend and forecasting investments required to deliver projects on time and within plan.
** Own Digital‑First Creative & Go-To-Market Leadership
*** Develop digital-first creative strategies aligned with modern consumer behavior.
* Brief and collaborate with creative agencies to produce best-in-class communications, content, and GTM assets for innovation launches.
* Build integrated launch plans across eCommerce, retail, paid media, social, and PR channels.
* Identify cultural moments and storytelling opportunities to elevate brand relevance.#LI
- Hybrid
** What we look for:
***
* Qualifications:

*** Experience in packaged goods or relevant marketing field
* 5+ years of industry experience is preferred
* Bachelor's degree in business, marketing, or a related field, MBA or Masters is a plus.
* ** Results Driven:
** Consistent track record of exceeding objectives, taking initiative and leading independently.
* ** Strong Analytical Skills & Data Driven Mindset:
** Ability to leverage business analytics to identify business opportunities, challenges, and craft an actionable plan.
* ** Strategic Mindset & Thought Leadership:
** Ability to influence leadership, demonstrated by ability to advance ideas with director and above.
* ** Creative Strategy & Execution

Experience:

** Experience leading digital-first…