Digital Team Lead

Representing high quality and industry‑recognized certification companies, worldwide.

Headquartered in Durham, North Carolina, Certi Trek (formerly The Certification Commission) was formed in 2007 with a focus on acquiring, nurturing and ultimately transforming established certification companies across an array of industry sectors.

To develop, coordinate, and collaborate a cross‑functional offshore team in executing a multi‑channel, end‑to‑end social media strategy for all of Certitreks business units. Coach and train an offshore team to adapt to a new cross‑functional strategy to support all of Certitrek business unit companies. This is a new digitally focused team consisting of Social, SEO, analytics, and marketing automation.

Responsibilities:

• Coordinate with Marketing Managers and Copywriters to create social media content calendar using Linked In, Facebook, and Twitter that reflects individual BU’s content strategy, brand, and values.
• Support Marketing Manages with development and coordination of content creation, campaigns and social posting to drive response.
• Identify fruitful sources for social media content to create promotional, value‑added/educational, and industry‑focused posts to drive engagement.
• Establish and cultivate relationships with BU’s SMEs and industry leaders to source content and promote to their respective followings.
• Develop, train, and coach India support team to manage level 1/2 tasks for social media, and to increase engagement with BU’s audience.
• Create metrics and KPI’s dashboard for on and offshore team to report on monthly social media metrics. Create recommendations for improvement based on metrics.
• Establish pipeline for regular content creation involving SMEs, BU’s Copywriters, industry thought leaders and more.
• Support Copywriters in creating SEO‑driven blog posts, white papers, and articles to share and bolster our social sharing credibility and trust.
• Leverage existing content, refresh and repurpose to improve distribution frequency.
• Perform regular audits on BU’s digital marketing strategy, determine areas for improvement, and implement revised tactics.
• Foster sense of community on all BU’s social media channels.

• 3‑5 years of experience with developing social media strategies, coordinating with writers, designers, SMEs, and industry leaders.
• 2‑3 years of experience managing, training, and/or coaching onshore and/or offshore teams.
• Updated knowledge of social media and content marketing trends.
• Proven track record of building a community for a company on social media platforms.
• Ability to collaborate with various internal and external teams, and industry leaders to help drive brands on social platforms.
• Ability to analyze social media metrics and make data‑driven decisions.
• Ability to leverage social tools and marketing automation solutions to drive efficiency, consistency.
• Strong skills in planning, time management, coordinating schedules to deliver consistent messaging for BU’s across multiple social platforms.
• Strong skills in organization and attention to detail.
• Strong skills in customer service when interacting with NLPA members and industry leaders on social media.
• Strong skills in interviewing SMEs and other industry leaders.

• Familiarity and experience with the financial, legal or insurance industry.
• Bachelor's Degree in Marketing, Communications, or English.

Compensation:

· Salary DOE

· Full Benefits Package Available

Certitrek Group provides equal employment opportunities to all employees and applicants. We prohibit discrimination in employment and harassment on the basis of race, color, sex, gender identity, sexual orientation, age, disability, religion, national origin, genetic status, veteran status, or any other characteristic protected by applicable law. This policy applies to all terms and conditions of employment, including recruitment, hiring, transfer, promotion, compensation, discipline, and termination.