VP of Marketing

Sennos is the pioneer and leader in automated fermentation monitoring and analysis. We unify cutting-edge hardware, AI-powered analytics, and intuitive interfaces to deliver the industry’s most advanced sensing platform. Our mission is to transform the Fluid, Fermentation, and Bio-manufacturing industries by replacing outdated systems and practices with intelligent sensing and AI-driven predictive control. We are building the future today so our solution can anticipate, adapt, and evolve to unlock a new era of industrial creativity, sustainability, precision, and resilience.

Sennos is the pioneer and leader in automated fermentation monitoring and analysis — a company defining a new category, not competing in an existing one. The VP of Marketing will be the first marketing leader at Sennos, hired to build the function from the ground up and own brand, positioning, and demand generation across core and emerging markets. This is a hands‑on role for someone equally comfortable setting the category narrative and running the campaign that fills the funnel.

The decisions made in the first year will shape the language the industry uses to talk about fermentation intelligence for years to come — a career-defining opportunity for the right leader.

• Define and evolve the category narrative for fermentation intelligence, including positioning, messaging, and the language the industry will use to describe this new space
• Build brand awareness and credibility with brewers, distillers, and enterprise beverage companies through content, thought leadership, and industry presence
• Represent Sennos externally as a spokesperson with media, analysts, and industry organizations
• Work with the executive team to build a future-back market roadmap, translating CEO vision into execution outcomes

• Plan and execute go-to-market campaigns for product launches in collaboration with Sales, Product Management, and Customer Success
• Partner with sales leadership on enterprise and strategic account-based marketing for named accounts
• Establish marketing metrics and reporting that connect brand and demand generation activity to pipeline and revenue outcomes

• Deliver enablement materials in partnership with Product that support the sales cycle, including one-pagers, economic justification tools, and program collateral
• Partner with Customer Success and Business Development to turn customer outcomes into case studies and proof points
• Own industry event strategy, including trade shows and conferences central to core markets and adjacent fermentation industries

• Build and manage the marketing function from scratch, including hiring, agency and vendor relationships, and budget ownership

• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus; equivalent experience considered

• 12+ years of marketing experience, with meaningful time in a leadership capacity at an early-stage or growth-stage technology company
• Direct experience creating or leading marketing for a new product category — not just a new product within an established category
• Track record spanning both strategic brand building and tactical campaign execution, with the ability to point to work personally shaped at both levels
• Experience marketing to industrial, manufacturing, or packaged goods audiences, or demonstrated ability to quickly learn a technical, process-driven industry
• Experience building a marketing function without a large existing team or budget
• Experience marketing to both SMB and enterprise buyers within the same product…