Director of Creative Services and Social Media Football

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Posting Information

Department

Department Ath Communications-272200

Posting Open Date

Posting Open Date 01/29/2025

Final date to receive applications

Final date to receive applications 02/21/2025

Open Until Filled Yes

Position Type

Position Type Permanent Staff (EHRA NF)

Working Title

Working Title Director of Creative Services and Social Media for Football

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC
-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

The Department of Athletics exists to provide educational and athletic opportunities to young men and women, to provide an environment for student-athletes to learn, advance and excel both academically and athletically, and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty, administration and students in a common shared experience.

The governing unit within the Department of Athletics is the Director’s Office, which is the administrative office and clearinghouse for the entire Department of Athletics, and promotes the department’s guiding principle of educating and inspiring through athletics. This unit provides support to administrators, coaches, staff members and student-athletes in order to provide and promote a premier intercollegiate athletic program for The University of North Carolina at Chapel Hill.

The Department of Athletics is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide, national and international recognition.

Position Summary

The Director of Creative Services and Social Media for Football will report to the Director of Communications and Brand Strategy for Football while working closely with the Department’s Assistant AD for Communications and Creative Strategy and Senior Associate AD for External Affairs and Strategic Communications. The person in this position will be a social media expert, strategizing and creating social media and creative content plans with the Football Communications Director, football staff and others, while creating year-round content including videos, text, photos and graphics or social media and managing all Football social media accounts (X, Instagram, You Tube, Facebook, and others).

Serves as a member of the Football-focused creative team that includes full-time and student videographers and graphic designers. Must be a skilled content creator with the ability to create compelling videos, text and graphics for social media use on deadline with the goal of engaging multiple constituencies, maximizing revenue and positively helping recruiting. Utilizes analytics to report on success and reach of social media content.

This is a fast-paced and strategic job where accuracy and the ability to tell the stories of Carolina Football authentically is an essential. This…