Senior Manager, RxAuto Communications

We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description Overview The  Senior Manager, RxAuto Communications is responsible for developing and implementing communication strategies that increase RxAuto’s reputation externally and strengthens associate engagement through enhanced awareness and understanding of company and business priorities, as well as key change management initiatives. In addition to business-specific strategies, the position will also align RxAuto associates with BD’s overall purpose, strategy, and culture.

This role will support external amplification efforts related to product public relations, thought leadership, liaising with trade media on milestone announcements, supporting issues management efforts both reactively and proactively and driving organic activity in alignment with the BD Corporate Communication teams.

Responsibilities:

Public Relations Drive communications that inform key stakeholders of our efforts and contributions in the local communities in which we operate.

Align efforts with RxAuto Marketing teams and Corporate Communications on customer-focused PR opportunities in both trade and consumer media, and efforts that support product sales and marketing strategies.

Work with corporate communications to manage external agency(s).Act as RxAuto lead for issues management and crisis communication, working closely with the BD Corporate Communications team. Develop, manage and implement RxAuto organic social media in support of BD, RxAuto leadership and RxAuto strategy and in line with the overarching BD Social Media approach to foster brand awareness, associate and customer engagement and advocacy.

Encourage use of social media tools to help drive employee advocacy, in coordination with Corporate social media Team.

Manage community relations and engagement activities in partnership with local leadership and community investment partners and amplify storytelling around our BD Hometowns initiatives.

Executive Team Communication and Change Management Act as a business partner and strategic thought partner to the business president and leadership team to develop, manage, execute and champion business-wide internal communication and change management strategies and tactics that drive associate engagement through enhanced awareness and understanding of business priorities and key initiatives, in alignment with BD’s purpose, strategy and culture in strong partnership with RxAuto and Connected Care HR.Enable

and coach RxAuto President and the RxAuto Management Board as needed to ensure content aligns to high standards of excellence and effectiveness of delivery, including speaking engagements, external and internal presentations, etc. Work in partnership with RxAuto senior leaders and executives by providing strategic and practical recommendations to communicate company goals, priorities, and progress.

Work with the RxAuto Management Board and RxAuto HR to support development and delivery of communication efforts that further activate and reinforce cultural aspirations.

Using analytics to understand and drive insights into the organization regarding change transformation efforts designed to ensure optimal health and success of the change transformation efforts, especially as related to items impacting talent.

Partner with the Corporate Communication team, along with…