Marketing Specialist

Position: Marketing Specialist I
Description Snapfish (part of the Shutterfly family of brands) was built to help people archive and share photos. For almost two decades, our tools have played a critical part in changing how people around the world store and share photos with one another.

About Spoonflower:

Spoonflower’s mission is to make every space and project as original as the people who imagine them. As a premier design destination for custom wallpaper, fabric, and home décor, the brand offers an expansive library of independent surface designs. Through its print-on-demand model, Spoonflower helps customers, makers, designers, and businesses turn original patterns into wallpaper, textiles, and décor—custom printed in the USA with quality and creative flexibility at the core.

Position Summary:

Spoonflower is seeking a Marketing Specialist to support new business customer acquisition across the fabric and lifestyle brand ecosystem. This role will help identify and engage boutique lifestyle brands, emerging home décor labels, makers, designers, and small-batch manufacturers that can use Spoonflower’s print-on-demand platform to source differentiated textiles and expand branded assortments.

The ideal candidate is naturally curious, commercially minded, and eager to build experience in B2B prospecting, textile merchandising, fabric sourcing, customer onboarding, and marketing-led acquisition. They bring strong relationship-building instincts, an eye for brand and product fit, and the ability to quickly learn how Spoonflower’s product suite can meet customer sourcing and production needs.

Key Responsibilities:

Drive and support new customer acquisition for B2B fabric accounts, with a focus on boutique lifestyle brands, home décor labels, makers, independent designers, and emerging retail concepts.

Build and maintain a qualified prospect pipeline using brand research, market insights, inbound lead follow-up, and campaign performance signals.

Partner with Growth Marketing and ecommerce teams to support account launch strategies that move prospects from discovery and sampling through first order and repeat purchase.

Learn and apply knowledge of Spoonflower’s fabric, wallpaper, home décor product offerings to help prospects understand the right solutions for their sourcing, sampling, customization, and production needs.

Develop prospect-facing marketing collateral, pitch materials, product education resources, and account-specific presentations that clearly communicate Spoonflower’s value proposition.

Coordinate with Customer Support to support customer onboarding, sample requests, pricing inputs, order flow, and customer success.

Business Performance & Ownership:

Track acquisition and marketing performance KPIs, including qualified pipeline, customer launch rate, first-order conversion, campaign engagement, lead quality, digital channel conversion, reorder rate, revenue, and margin.

Monitor prospect and customer behavior across outreach, landing pages, email, paid and organic channels, sampling activity, purchase behavior, and customer feedback to identify growth opportunities and friction points.

Partner with Growth Marketing and Analytics to develop campaign reporting that connects channel performance, audience insights, account health, and revenue contribution to recommended next steps.

Qualifications:

1-2+ years of experience in marketing, business development, ecommerce, wholesale, merchandising, textile/fabric, home, interiors, maker, or lifestyle brand environments.

Foundational understanding of customer acquisition, campaign performance, wholesale economics, sampling, MOQs, product assortment, and customer onboarding.

Ability to learn and communicate fabric applications, substrate considerations, print-on-demand production,…