Executive Director Product and Vertical Marketing

Toshiba Global Commerce Solutions is seeking a Product & Vertical Marketing Executive Director to convert product customer competitive and vertical market insights into differentiated go-to-market strategies that improve launch success seller effectiveness customer adoption and measurable revenue growth.

This leader serves as the critical bridge between Product Management Sales Customer Success Channel Partners and Regional Marketing teams to ensure market-driven solutions are effectively positioned launched understood adopted and activated in the market. The role oversees Product Marketing and Vertical Marketing functions creating compelling narratives that connect customer needs industry challenges solution value sales motions and business outcomes while accelerating pipeline growth customer acquisition retention and revenue.

The leader will ensure that product launches portfolio shifts vertical strategies messaging changes competitive positioning and go-to-market motions are translated into clear field readiness plans stakeholder communications enablement journeys and adoption measurements. This role will lead a team of product and industry marketing professionals responsible for differentiated value propositions sales enablement industry thought leadership customer storytelling and integrated go-to-market execution across key markets and geographies.

• Bachelors degree in Marketing Business Communications or related field.
• Equivalent combination of education and experience acceptable.

• 12 years of progressive marketing experience.
• 7 years leading Product Marketing Vertical Marketing Go-to-Market or related marketing organizations.
• Proven experience supporting complex B2B technology or enterprise solutions businesses.
• Demonstrated success launching products driving revenue growth leading cross-functional initiatives and driving adoption of product messaging launch plans and go-to-market motions.

• Strong strategic planning communication storytelling stakeholder management and leadership capabilities.
• Experience influencing executive stakeholders and driving alignment across product sales marketing customer success channel and regional teams.
• Deep understanding of market segmentation customer journeys positioning messaging sales enablement launch planning vertical sales plays and field readiness.

• Experience in retail technology hospitality technology commerce solutions SaaS software payments or adjacent industries.
• Global marketing leadership experience.
• Experience working with channel partners and ecosystem alliances.
• Background working with analysts media and industry influencers.
• Experience managing adoption of product launches portfolio changes vertical sales motions sales enablement programs or messaging shifts across distributed teams.

• Define and lead industry marketing strategies for key target verticals including Grocery Hospitality Convenience Fuel Specialty and other strategic segments.
• Build industry-specific value propositions buyer journeys content strategies solution narratives and sales plays.
• Partner with sales leadership to identify market opportunities and improve penetration within priority verticals.
• Develop industry thought leadership programs that elevate brand awareness and market credibility.
• Monitor market trends customer needs competitive activity and emerging opportunities to shape vertical messaging and priorities.

• Build lead mentor and develop a high-performing team of product and vertical marketing professionals.
• Foster a culture of innovation accountability collaboration continuous improvement and disciplined…