National Sales Manager

National Sales Manager Salary - £60,000 - £70,000 per annum– depending on experience Bonus  Company Car Excellent Company Benefits Site Location - The Midlands

Role Overview The National Sales Manager is responsible for leading and developing the company's national sales strategy. The role focuses on driving sustainable revenue growth, strengthening distributor relationships, expanding market share, and developing a high-performing sales team. The position requires a commercially minded Sales Manager who can balance strategic planning with hands-on customer engagement across distributors.

Key Responsibilities Sales Leadership & Business Growth Develop and implement the national sales strategy to achieve revenue, margin, and market share objectives. Identify and secure business opportunities across automotive refinishing markets. Drive sales growth through existing accounts while developing new customer channels and partnerships. Monitor market trends, competitor activity, and customer requirements to identify opportunities for business expansion. Deliver regular sales forecasting, pipeline management, and performance reporting to senior leadership.

Manage pricing strategies and commercial negotiations to maximise profitability while maintaining competitiveness. Distributor Management Build and maintain strong strategic relationships with national and regional distributors. Promotional programmes and growth plans with distribution partners. Work collaboratively with distributors to increase product penetration, market coverage, and customer acquisition. Conduct regular business reviews with key distributor accounts to monitor performance and identify growth opportunities.

Resolve commercial issues and ensure a high level of customer satisfaction throughout the supply chain. Team Leadership & Development Lead, motivate, and develop a small team, creating a culture of accountability, collaboration, and continuous improvement. Set clear objectives, KPIs, and performance expectations for all team members. Conduct regular coaching, mentoring, and performance reviews to support professional development and succession planning.

Identify training needs and implement development programmes to enhance commercial capability and industry knowledge. Foster a customer-focused and results-driven sales culture. Key Account Management Support the sales team in securing and managing high-value accounts. Lead complex commercial negotiations and contract discussions. Ensure customer retention through exceptional service, technical support coordination, and proactive account management. Skills & Experience Essential Proven senior sales leadership experience.

Demonstrable track record of delivering sustained sales growth through direct sales teams and distributor networks. Strong commercial negotiation and key account management skills. Strategic thinker with strong analytical and business planning skills. Full UK driving licence.