Web and Digital Content Coordinator

Overview

Dyersburg State Community College is seeking a dynamic and innovative Web and Digital Content Coordinator to join our marketing team. The successful candidate will be responsible for developing, managing, and optimizing digital content across various platforms, with a strong focus on social media, brand marketing, accessibility compliance, and website management. This position requires a creative individual who can enhance the college's online presence and engage current and prospective students.

• Social Media Management:
  • Develop and execute a comprehensive social media strategy to increase engagement and community presence.
  • Create, curate, and schedule compelling content across all social media platforms.
  • Monitor, analyze, and report on social media performance metrics to inform future strategies.
• Editorial:
  • Proofreads all Marketing and Public Relations materials.
  • Assist with writing and proofreading press releases for media outlets.
• Content Development and Brand Marketing:
  • Collaborate with internal departments to produce engaging digital content that aligns with the college’s brand voice and goals.
  • Assist in the development and execution of brand marketing campaigns that enhance college visibility and attract students.
  • Write, edit, and proofread content for various platforms, ensuring clarity, consistency, and adherence to branding guidelines.
  • Create reels, videos for social media platforms, and website content.
  • Provide coverage of college events and take photographs as requested.
• Website Management:
  • Oversee the college website’s content management system (CMS) to ensure timely updates and accurate information.
  • Optimize website content for SEO to improve visibility and reach.
  • Collaborate with IT and design teams to enhance user experience and interface.
• Accessibility Compliance:
  • Ensure all digital content meets accessibility standards and guidelines established by the Web Content Accessibility Guidelines (WCAG) and the Department of Justice (DOJ) digital accessibility guidelines for state and local governments to ensure online services are accessible to people with disabilities.
  • Conduct regular audits of website and social media content to ensure compliance with accessibility best practices.
• Project Coordination:
  • Coordinate content projects from ideation through publication, working with various stakeholders to achieve project deadlines and objectives.
  • Assist in organizing and promoting college events through digital platforms.

Other duties as assigned.

Sedentary:
Desk work; occasional travel may be required for college or program activities. Insignificant effort other than normal movement. Minimal Hazard/Exposure:
Standard office settings. At least minimal environmental controls to assure health and comfort.

Knowledge of Adobe Creative Suite software, Photoshop, Flash, Dreamweaver, InDesign, Illustrator, as well as other content production software such as Box Out, Corel, and other editing/developing software. Previous knowledge of website management software such as Presto Sports, Drupal, Word Press, or other similar platforms. Demonstrated effectiveness in communication skills required. Excellent writing, grammar, and spelling skills. Computer skills in Microsoft Office, including Word, PowerPoint, and Excel.

Experience with and proficient knowledge of digital and social media marketing. This includes, but is not limited to, Facebook, X, You Tube, Instagram, Linked In, and Snapchat. A strong background in graphic design and experience in website management are highly preferred.

Preferred qualifications:

A bachelor’s degree in marketing, public relations, information technology, graphic design, or a related field is preferred. A minimum of one year of full-time relevant experience in graphic design and/or website management is required.

A minimum of an Associate degree and two years of full-time marketing or design experience in lieu of a bachelor’s degree.

Minimum starting pay is $34,400 annually ($17.64 per hour). With additional experience pay increases to a maximum of $46,100.

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