Director, Marketing; Lavinia Group

About K12 Coalition K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of todays toughest education obstacles, including teacher certification, test preparation, professional learning, curriculum, consulting, and strategic planning. K12 Coalition came together when educators with deep experience as teachers, school leaders, and high-level district administrators observed a genuine need for something better.

Our divisions include iteach, Passage Preparation, Professional Development Institute, Teaching Channel, Lavinia Group, and Keys to Literacy.

Lavinia Group is dedicated to driving meaningful academic improvements in K-12 education through instructional coaching, professional learning, high-quality curriculum, strategic planning, and summer school support that enhances educator effectiveness and strengthens student outcomes. With deep expertise in school leadership, curriculum implementation, and instructional best practices, Lavinia Group delivers tailored, research-based solutions to meet the evolving needs of our partners. Guided by a commitment to equity, instructional excellence, and long-term capacity building, we work alongside educators and district leaders through hands-on coaching, immersive training, and collaborative partnerships.

Our mission is to help schools achieve transformational learning outcomes that endure beyond our direct support.

• Full-Time
• Exempt
• Salaried

Location:

Remote, available from anywhere within the U.S.

The Director, Marketing sits on K12 Coalition's Corporate Marketing team and leads marketing strategy and execution specifically for Lavinia Group's, a division of K12 Coalition, curriculum and summer learning programs. This role builds awareness, generates qualified sales opportunities, and drives marketing's contribution to Lavinia Group's revenue growth.

Reporting to the Chief Marketing Officer, the Director leads the marketing team supporting Lavinia Group and partners closely with sales, product, and Lavinia Group leadership to align marketing priorities with business goals. This role combines strategic leadership with hands-on execution, including writing compelling content and developing campaigns grounded in how school systems evaluate, purchase, and implement instructional programs.

• Own the annual marketing strategy, plan, and budget for Lavinia Group's curriculum and summer learning programs, aligning priorities with divisional leadership and shared pipeline and revenue targets.
• Identify and assess growth opportunities across states, district segments, and partner channels, using adoption calendars, funding cycles, and policy developments to prioritize investment.
• Own marketing's contribution to business results, tracking marketing-sourced and influenced pipeline, lead volume and quality, conversion rates, cost per opportunity, and return on marketing spend.

• Develop program positioning and messaging that address how districts evaluate curriculum and summer learning programs, including standards alignment, research base, evidence of impact, implementation needs, and total cost.
• Plan go-to-market activities around district purchasing timelines, including state adoption windows, budget cycles, and winter and spring decisions about summer programming.
• Develop demand generation programs for RISE, Lavinia Group's summer learning program, reaching district leaders, state education agencies, and funding partners ahead of planning deadlines.
• Create campaigns and sales materials that support pilots, adoption reviews,…