Senior Digital Engagement Analyst

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At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing.

If you are ready to make a difference, join us.

This role is at the heart of transforming our digital member experience. The Senior Digital Experience Analyst will identify and prioritize experience improvement opportunities by analyzing digital engagement data and synthesizing insights across multiple sources. You’ll collaborate closely with digital product owners and content strategists to optimize journeys and elevate member satisfaction. Successful candidates are master storytellers who translate complex data into compelling narratives that influence decisions and deliver measurable ROI.

You’re a strategic thinker, a puzzle solver, and a bold voice who thrives in ambiguity and challenges the status quo to unlock meaningful change.

• Lead high-impact analytics initiatives that uncover actionable insights and drive measurable improvements in digital, mobile, and email experiences.
• Design and implement digital engagement measurement strategies tailored to business goals, partnering closely with product owners, content strategists, and experience teams.
• Translate complex, cross-channel data into compelling stories that influence prioritization and investment decisions across the organization.
• Size opportunities and quantify ROI for experience enhancements, helping stakeholders make data-informed tradeoffs.
• Co-create intuitive dashboards, templates, and insight artifacts that empower teams to self-serve and act on member experience data.
• Tackle open-ended analytical challenges with structured thinking, technical rigor, and a bias for action.
• Collaborate with internal and external partners to optimize analytics tools, ensure data integrity, and evolve measurement capabilities.
• Champion a culture of insight activation by mentoring peers, sharing best practices, and elevating the team’s storytelling craft.
• Provide and receive feedback with clarity and empathy, contributing to a high-trust, high-performance team environment.

• 5+ years of experience in digital analytics, data storytelling, or experience measurement, with a proven track record of driving business impact.
• Proficiency in web analytics platforms such as Contentsquare, Adobe Analytics, or Google Analytics; experience with tag management and behavioral analytics tools is a plus.
• Strong command of data visualization tools (e.g., Power BI, Tableau) and presentation software (e.g., PowerPoint) to craft compelling, insight-driven narratives.
• Demonstrated ability to work effectively in a matrixed organization, influencing without authority and aligning cross-functional teams around shared goals.
• Deep empathy for the customer and a passion for improving digital experiences through data-informed decision-making.
• Exceptional communication skills — written, verbal, and visual — with experience presenting insights to senior leaders and non-technical stakeholders.
• Experience designing and measuring A/B tests or other experimentation frameworks to validate hypotheses and optimize experiences.
• Comfort navigating ambiguity, prioritizing competing demands, and adapting quickly in a fast-paced, evolving environment.
• A collaborative mindset with a desire to mentor others, share knowledge, and elevate the team’s analytical maturity.
• High school diploma (or equivalency) and legal authorization to work in the U.S.

• Proficient in Voice of the Customer applications like InMoment, Qualtrics or Medallia.
• Proficient with business intelligence or data visualization tools such as Google Data Studio, Tableau or Microsoft Power BI.

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