Vice President of Marketing and Community Relations

Minnesota Aurora FC is a community-owned women’s soccer team based in the Twin Cities with over 5000 community owners across all 50 states and 19 countries. The club plays in the pre-professional USL W League, starring and featuring the best amateur and aspiring professional players from Minnesota and across the globe. The club is operated by a women-led front office and coaching staff.

Inclusivity
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We uphold and defend the right for all people to live without hatred, violence, and discrimination by committing to and prioritizing equality in every decision we make.

Empowerment
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We champion the advancement and freedom of women and gender-expansive individuals by investing in their greatness on and off the field.

Accessibility
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We ensure soccer is for everyone by removing barriers and creating more equitable access to soccer for players and fans.

Transformation
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We spark positive change in soccer, women’s sports, and communities by fostering transparency, humility, innovation, and collaboration.

The Vice President of Marketing is a senior leadership role responsible for shaping and executing Aurora FC's brand, marketing, communications, and community engagement strategy. Working closely with the President, this role builds an integrated marketing vision that grows the fan base, deepens community and sponsor relationships, and advances Aurora’s mission and revenue goals. The Vice President of Marketing and Community Relations will lead a multi-faceted small team spanning full-time staff, contractors, freelancers, and game day personnel, and serves as a primary public-facing representative of the organization.

This is a full-time, year-round role. The office is located in Eagan, MN, and training and home games are at TCO Stadium.

Develop and execute an integrated annual marketing strategy and brand narrative in collaboration with the President and other Aurora staff, aligning campaigns with organizational goals and key initiatives.

• Design and execute end-to-end marketing strategies that drive revenue in areas of ticket sales, merchandise, and other channels.
• Provide both strategic leadership and hands‑on oversight of all marketing, communications, fan engagement, social media, and game presentation operations, ensuring alignment with Aurora's mission and brand identity.
• Champion and enforce consistent application of the Minnesota Aurora brand across all platforms, touchpoints, and materials to strengthen recognition and loyalty.
• Conduct market research and leverage demographic insights to inform strategy, segment audiences, and tailor marketing, communications, and fan engagement initiatives for maximum impact.

• Lead and manage an efficient and effective multi-faceted team, including full-time staff, contractors, freelancers, and game day personnel, fostering a high-performance culture that delivers innovative and impactful work.
• Mentor, coach, and supervise staff to achieve professional growth and deliverables at the highest standard within budget.
• Assist in managing volunteers and interns.
• Partner cross-functionally with colleagues and departments to drive integrated campaigns, collaborative initiatives, and a unified organizational voice.

• Direct the strategy and content approach for Aurora's social media platforms, ensuring consistent voice, timely engagement, and brand-forward storytelling.
• Serve as a primary liaison to internal and external stakeholders, including media, broadcast partners, and community organizations, representing Aurora with professionalism and impact.
• Build and maintain strong relationships with members of the media,…