Marketer, ABM

We’re looking to hire a well-organized, highly collaborative Marketer – Account-Based Marketing (ABM) who is passionate about creating personalized, high-impact experiences for priority accounts and supporting measurable pipeline impact. This role sits within the Demand Activation – Field Marketing and ABM team and supports the planning, execution, and optimization of ABM programs, partnering closely with Sales, Strategy, Campaign Planning, and centralized marketing teams.

You’ll support the operational excellence behind ABM: account planning support, program coordination, stakeholder alignment, timelines/deliverables, vendor/agency coordination, budget tracking, measurement/reporting, and continuous optimization. Our ideal candidate is passionate about best-in-class customer experiences and enjoys helping build repeatable ABM processes that scale. Attention to detail, project management, communication, and comfort in fast-paced environments are must-haves—along with strong collaboration skills and the drive to keep cross-functional teams moving toward shared account outcomes.

We are amidst a change in how Thomson Reuters goes to market—moving faster, asking harder questions, and holding ourselves accountable for best-in-class customer experiences. We put the customer at the center of everything we do. Details matter. If you love translating insights into coordinated programs that Sales use and can bring structure to ambiguity, this role is for you. You should enjoy partnering with marketing and sales colleagues to identify where we can innovate, reduce friction in the buyer journey, and drive deeper engagement inside a well-established customer base.

You’re energized by experimentation, can pivot when priorities change, and thrive as a high-accountability self-starter who contributes to team momentum.

• Support the planning and execution of creative, modern ABM programs that engage prioritized accounts and buying groups.
• Partner with Sales and Strategy to help align on account goals, target personas, engagement plays, and success criteria.
• Help operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
• Support program management from end to end: timelines, deliverables, stakeholder coordination, approvals, budget tracking, vendor/agency coordination, and post-program follow-through.
• Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
• Help orchestrate integrated channel tactics — including events, gifting, paid media, and email — in support of account-based plays.
• Support measurement and reporting of ABM performance in partnership with marketing insights, helping turn insights into optimizations.
• Leverage marketing technology and data to target, personalize, and track ABM programs.
• Track lead flow to help ensure the appropriate sales channels are following up on marketing tactics in a timely manner.
• Support the standardization and improvement of ABM processes using templates and best practices.
• Bring fresh ideas to help differentiate the Thomson Reuters brand.

• Bachelor’s degree in marketing or a related field, or equivalent experience.
• 2–4 years of experience in B2B marketing — ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
• Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
• Comfort using marketing technology to help deploy and measure integrated campaigns.
• Strong project management and communication skills — able to manage multiple work streams, track dependencies, and deliver…