Associate Director, Digital Paid Media

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring.

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The

Associate Director of Digital Paid Media is responsible for leading planning, processes, performance analysis, and opportunity identification across United Healthcare's integrated paid digital media programs. This role will translate business and marketing objectives into actionable digital media plans across paid search, paid social, programmatic display, online video, CTV, native, and affiliate marketing.
Working closely with the Senior Director of Digital Media, Digital Channel Leads, channel managers, specialists, analytics and measurement teams, and external media partners, the Associate Director will help connect channel strategies, drive consistent planning and operating processes, and find opportunities to improve media performance and efficiency.
The ideal candidate combines broad digital media expertise with strong business acumen and analytical thinking and can influence a highly matrixed organization. This individual will be comfortable leading planning processes, evaluating performance and investment across the media portfolio, managing complex initiatives, and communicating recommendations to marketing and business leaders.
You'll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities

• Lead the integrated paid digital media planning process across paid search, paid social, programmatic display, video, CTV, native, and affiliate marketing in alignment with business and marketing objectives
• Translate broader marketing and paid media strategies into actionable plans, investment approaches, testing priorities, measurement frameworks, and optimization opportunities
• Partner with Digital Channel Leads and paid media channel leads to align channel plans, priorities, performance, and opportunities. Collaborating with internal stakeholders, agencies, platforms, publishers, and technology partners as needed
• Evaluate performance across channels and develop recommendations to improve media effectiveness, efficiency, consumer acquisition, engagement, and return on media investment
• Partner with analytics, measurement, data, and technology teams to advance campaign measurement, attribution, incrementality and audience strategy
• Lead budget and forecasting processes across paid media, including investment planning, pacing, and financial management, working with channel leads to monitor investment against established goals and recommend adjustments as needed
• Identify opportunities to improve digital media performance and capabilities through channel learnings, innovative technologies, data sources, automation, AI-enabled solutions, and industry best practices
• Develop and improve paid media processes, governance, documentation, and quality controls to support consistent and scalable media planning and execution
• Synthesize and present paid media performance, insights, opportunities, risks, and recommendations to the Senior Director of Digital Media, marketing leaders, and cross-functional stakeholders
• Stay current on changes across the digital advertising ecosystem, including media platforms, consumer behavior, privacy, measurement, data, technology, brand safety, and regulatory developments, and assess their impact on paid media programs

You’ll be…