ECommerce & Account Development Specialist

Paper Roll Products — Eagan, MN|Full-Time|On-Site

Paper Roll Products (PRP) is a national, employee-owned B2B distributor of transaction media and POS consumables — thermal rolls, labels, ribbons, and specialty paper — headquartered in Eagan, Minnesota. PRP is majority-owned by its employees. We serve thousands of retail, hospitality, fuel, healthcare, and franchise locations nationwide with over 500 SKUs, phenol-free and BPA-free options, and a drop-ship program that gives our customers a competitive advantage.

We are looking for a self-starter with a digital growth mindset to join our small, dynamic team. This hybrid role blends account development, eCommerce, marketplace growth, and outbound prospecting. You will move existing customers onto our Big Commerce platform, grow our sales on Big Box Marketplace, grow revenue within established accounts, expand our footprint across the locations of parent customers we already serve, and generate warm leads for our outside sales team using Apollo.

Order entry is handled by our Customer Service team — this role is focused on sales activity, digital adoption, account growth, and pipeline development.

• Lead the migration of existing customers to PRP’s Big Commerce storefront — set up accounts, walk buyers through ordering, reorders, and account tools, and drive ongoing adoption
• Track onboarding progress and online ordering adoption by account; follow up with customers who have not placed a first online order
• Serve as the go-to resource for customers using the online storefront, resolving questions and escalating technical issues
• Manage and maintain PRP’s eCommerce websites, including product content, accuracy, and customer experience
• Support SEO and digital marketing efforts to drive website traffic, online orders, and inbound lead generation

• Manage the optimization and growth of PRP’s presence on Big Box Marketplace
• Optimize listings — titles, keywords, images, descriptions, and pricing — to improve search ranking, conversion, and sales
• Monitor marketplace performance metrics, reviews, account health, and competitor activity; act on findings
• Manage marketplace advertising and promotions to grow visibility and revenue
• Coordinate with Operations and Customer Service on inventory, fulfillment, and marketplace customer inquiries

• Identify locations within existing parent and multi-location customers that are not currently buying from PRP
• Build and run targeted Apollo sequences (email and phone) to convert those locations into active accounts
• Monitor franchise news and internal leads for new store openings within current franchise brands and secure their first order
• Coordinate with Customer Service to ensure new locations are set up correctly and first orders are fulfilled accurately

• Run Apollo-based outbound campaigns to prospect new franchise, chain, and multi-location businesses
• Qualify interest and hand off warm, well-documented leads to the outside sales team with context and next steps
• Partner with outside sales and leadership on target segments, messaging, and campaign priorities

• Conduct proactive outreach to active accounts to confirm satisfaction, anticipate needs, and identify at-risk relationships
• Introduce additional products — labels, ribbons, tags, fasteners, tagging guns — to accounts buying a limited product mix
• Execute re-engagement outreach to inactive accounts
• Notify accounts of upcoming price changes and provide updated pricing
• Leverage PRP’s phenol-free / BPA-free line and compliance documentation as a differentiator
• Become a product expert,…