Digital Marketing Manager - Ads

Position: Digital Marketing Manager - Paid Ads
Pennant Services is seeking a dedicated
** Digital Marketing Manager** - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries. The ideal candidate will be adept at managing and optimizing campaigns across Google Ads and Facebook (Meta) Ads Manager, utilizing Google Ads Editor for efficient management of advertising efforts.

** DUTIES & RESPONSIBILITIES
** The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Your ability to analyze data, adapt strategies based on insights, and collaborate with teams to drive results will be key to your success in this role.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job.  The incumbents may be requested to perform job-related tasks other than those stated in this description.
** JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)*
* ** Experience**:
Minimum of 2 years’ experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager.
** Technical Proficiency**:

Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting. Skills in Excel for data analysis and manipulation.

Knowledge of Google Tag Manager, Google Analytics for tracking conversions. Knowledge of Google My Business a plus. Familiarity with Canva for designing ads a plus.
** Analytical Skills**:
Ability to analyze performance data, draw insights, and adjust strategies to improve campaign performance.
** Communication Skills**:
Strong verbal and written communication skills for effectively presenting strategies and results to team members and leadership. :
Demonstrated ability to strategize and implement effective paid advertising campaigns that align with business goals.
** Collaboration**:
Experience working with cross-functional teams and educating business leaders on the benefits and strategies of paid advertising.
*
* Location:

** Eagle,  (Hybrid)### The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job.  The incumbents may be requested to perform job-related tasks other than those stated in this description.

Something else that sets us apart from other companies is the quality of our most valuable resources – our people! We are dedicated to living out our culture as defined by our core values, “
** CAPLICO**”:
* Customer Second – We prioritize and support our team so they can deliver exceptional care.
* Accountability – Own your work and outcomes.
* Passion for Learning – Grow continuously with curiosity and culture.
* Love One Another – Build authentic, respectful, and trusting relationships.
* Intelligent Risk Taking – Innovate and challenge the status quo.
* Celebrate – Recognize the small wins, they add up!
* Ownership – Be the CEO of your role.
** Additional Benefits:
*** True Work-Life balance – We believe in taking care of yourself before you take care of others!
* Full benefits package (medical, dental, vision, 401(k) with match)
* Paid time off, holiday pay, and professional development
* Your voice matters! - Work with other passionate and high-achieving leaders who care deeply about patient outcomes and team success.
** About Pennant Services
** We support over 180 home health, hospice, senior living, and home care operations across 14 states. Our Service Center model empowers local leadership while providing centralized clinical, legal, HR, IT, and compliance support to help ensure high-quality care.### Pennant Service Center### 1675

E. Riverside Drive, #150### Eagle, #Hybrid Pennant Services is one of the most dynamic and progressive companies in the rapidly expanding senior living, home health, hospice, and home care industries. Affiliates of Pennant Services now operate more than 115 senior living, home health,…