Director, Product Strategy, Value Realization

Job Description Summary #LI-Hybrid

Novartis is on a mission to transform medicine and improve lives worldwide. As a global leader in healthcare, we leverage advanced technology and data to deliver patient‑centric solutions, enhance customer engagement, and drive innovation. The Insights and Decision Science (IDS) team is dedicated to enabling improved decision making by leveraging superior data to identify actionable insights that drive enhanced performance. The US CRM organization sits within IDS and plays a crucial role in driving the transformation to a Customer 360 operating model.

Reporting to the Executive Director, CRM Product Strategy, this role acts as the central authority on value measurement and partners closely with Finance, Commercial, Operations and CRM delivery teams to ensure CRM is a strategic growth and efficiency driver for the US organization.

The Director, Product Strategy Value Realization is responsible for quantifying the impact of CRM investments and ensuring Novartis realizes clear, measurable business value from CRM capabilities. This role defines success metrics, builds value frameworks and establishes processes that link CRM investments directly to productivity, usability and commercial outcomes.

This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. The role will require approximately 15% travel as defined by the business (domestic and/or international).

• Define and operationalize KPIs, OKRs and success measures at the portfolio, program and capability level.
• Build methodologies to quantify productivity savings (time, cost, effort reductions) driven by CRM capabilities, AI/agentic solutions, automation and workflow optimization.
• Create usability‑performance frameworks to measure user experience, adoption quality and time‑to‑value.
• Establish baseline benchmarks and target states to track measurable improvement over time.

• Build and maintain a CRM value realization framework that informs prioritization and resource allocation decisions.
• Partner with Finance to ensure value assumptions, productivity gains and ROI projections are recognized and audited.
• Develop business cases that clearly quantify expected value and align to enterprise commercial objectives.
• Provide evidence‑based recommendations to influence roadmap sequencing and investment decisions.

• Lead cross‑functional working sessions with Sales, Marketing, Medical, Patient Services, Operations, Strategy, IT and Finance to identify, validate and track value opportunities.
• Partner with IDS analytics and data teams to design, execute and industrialize value measurement models and reporting.
• Collaborate with the Product Vision and Platform Roadmap teams to ensure roadmap decisions are grounded in measurable business outcomes.
• Drive organizational alignment around value‑based prioritization and transparent reporting.
• Engage in matrix leadership across business, IT and commercial teams without direct authority.

• Develop dashboards and reporting mechanisms to communicate progress against value KPIs and OKRs.
• Present measurable value, productivity impact and insights to executive leadership.
• Serve as a trusted strategic advisor for CRM value across the US Enterprise organization.

Novartis seeks an accomplished product strategy and business analytics leader with demonstrated success in defining success metrics and quantifying value from CRM and enterprise systems. The ideal candidate brings strong business acumen, executive presence and the ability to translate complex analysis into clear, actionable…