Campus Engagement Manager - Michigan State University

Spartans Mobile | A Michigan State University Partner | East Lansing, MI (on-site, regularly on the MSU campus) | Full-time

Spartans Mobile is wireless service built specifically for the Michigan State University community. We offer affordable plans on a nationwide 5G network, plus MSU-specific perks and partnerships for students, staff, faculty, alumni, and supporters. A portion of every subscriber's bill goes back to MSU.

The goal is for Spartans Mobile to be more than a phone plan: a real part of the MSU community.

Spartans Mobile is part of Collegiate Mobile, a small, entrepreneurial team building a new model for university-connected wireless. That means real room to experiment, take ownership, and have a direct impact.

1. Sales & Campus Activation

You're responsible for turning Spartans Mobile's campus presence into leads, sales, and subscribers—not just impressions.

• Run the day-to-day campus sales operation, including our on-campus presence: coverage, materials, customer experience, and results.
• Plan and run booths, tabling, and sales events at high-traffic moments: move-in, Welcome Week, Sparticipation, home football and basketball games, student organization events, resource fairs, graduation, and other major campus moments.
• Coordinate logistics, staffing, equipment, messaging, and follow-up for campus activations.
• Recruit, train, schedule, and coach a cohort of student interns and ambassadors. Set weekly priorities and goals, hold team meetings and one-on-ones, address performance issues, and develop your best people into student leaders.
• Sell alongside your team: talk with prospective customers, help people switch their existing numbers to Spartans Mobile, follow up on leads, and test offers and messaging.
• Work with our marketing team on campus social media, and direct the content your interns create at events and around campus.
• Track leads and conversions by event and channel, find where prospects drop off, and fix it.

2. MSU Stakeholder Management

Spartans Mobile only works if the university relationship works. You'll keep it strong day to day.

• Serve as Spartans Mobile's primary day-to-day point of contact for key MSU stakeholders.
• Run a biweekly meeting with those stakeholders to share updates, coordinate upcoming activities, work through issues, and identify new opportunities.
• Handle the coordination in between: events, marketing assets, approvals, promotions, partnerships, and scheduling, by email and other channels.
• Keep MSU and Collegiate Mobile aligned: bring MSU's priorities and requests back to our leadership team, make sure both sides know what was agreed and who owns it, and follow through on every commitment.
• Build trust and credibility with administrators, departments, Spartan athletics, student organizations, and other key partners across the university.

3. Business Development & Community Partnerships

Make Spartans Mobile a bigger part of the MSU community, and find new ways to reach customers through it.

• Recruit MSU-founded, MSU-connected, and local businesses into Spartans Mobile's Local Partnership Program.
• Run partnerships from start to finish:
• Research and prospect
• Reach out in person, by email or phone, on Linked In or Instagram, or through warm introductions
• Learn what the business needs and agree on a member benefit that works for them
• Launch it and keep the relationship going
• Reach out across the wider MSU community to create new sales events, activations, and partnerships. That includes student organizations, Greek chapters, residence halls, international and graduate student groups, alumni groups, student-athletes, and entrepreneurs.
• Bring back what you learn: which perks students actually care about, and ideas for new ones.
• Track which partnerships members use and which bring in new customers, and put your time where the results are.
• You'll be expected to find opportunities rather than wait for them. An existing MSU network helps, but you should be comfortable building relationships from scratch.

These serve the three pillars rather than standing on their own:

• Report results and issues to Collegiate Mobile's leadership team, and recommend where to spend more or less time and money.
• Test new ideas and measure their impact.
• Help our marketing team with partnership announcements, and keep them posted on what students are talking about.
• Provide feedback from the MSU community that can help shape future Spartans Mobile…