Web Analytics Analyst: Data Insights & Personalization

Mindlance is a national recruiting company which partners with many of the leading employers in IT, financial services, engineering, semiconductor, clinical and pharmaceutical domains. You can learn more about us at  .

Role:
Web Analytics Analyst

Location:
East Moline, IL 61244

Duration:
24 Months Long Term Contract

Job Description:

· Manager is in need of a Web Analytics Analyst

· This position will independently research and elevate web analytics trends and insights.

· In addition, the position will apply analytical rigor to content optimization and content personalization execution.

· Expert-level experience with Adobe Analytics tools including Site catalyst, Report Builder, Adhoc Reporting (Client).

· Tool specialization includes Excel, Tableau, Data Warehouse.

· Strong experience in communicating data relevance to business stakeholders

· Strong experience with Adobe Target Standard or similar AB Testing tools.

· Proven ability to independently translate web analytic trends into content targeting and personalization opportunities.

· Educational background in statistics/mathematics and/or marketing.

· Work experience in Content Strategy, SEO, CRM, Digital Marketing, E-business.

· Prior experience with a global website serving a wide array of customer segments.

· Manages all regional market intelligence (MI) activities, providing insights and MI information as required.

· Ensures the necessary expertise in market intelligence is available to identify and analyze market trends which might have important implications for our business.

· This position will feed MI to the relevant clients – especially strategic and tactical marketing.

· Coordinates the efforts of monitoring industry trends, external factors, market share, and sales data to identify business opportunities.

· Gathers, monitors and summarizes economic data and information related to the farm equipment market.

· Manages complex market studies including continuous and ad hoc, primary and secondary, and qualitative and quantitative research methodologies.

· Communicates and reports on the key economic factors impacting the farm equipment business and the risks surrounding those factors.

· Prepares briefs, reports and presentations that communicate key findings and proposed recommendations to management.

· Reviews academic impact studies and analyzes potential implications for the company.

· Develops a network with universities and public/private research institutes.

· Participates in the development and growth of supporting Communities of Practice (COP).

3 - 5 Years of experience and a Bachelors Degree

All your information will be kept confidential according to EEO guidelines.

By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply