Performing Arts Sales Manager

Key Objective(s)

The Sales Manager for the Performing Arts Theater at American Dream will be responsible for driving business growth, securing sponsor ships, and attracting a diverse range of artists and entertainment acts. This role is pivotal in creating consistent revenue streams and delivering top‑notch entertainment experiences to a wide array of guests. The ideal candidate will possess strong sales acumen, industry connections, and a passion for the performing arts.

• Identify and pursue new business opportunities to maximize theater revenue.
• Develop and maintain relationships with sponsors, partners, and entertainment agencies.
• Achieve annual revenue targets for the Performing Arts Theater through ticket sales, sponsor ships, and artist bookings.
• Secure a minimum number of new sponsorship deals per quarter to support theater programming and operations.
• Increase the diversity of artists and performances hosted at the theater, measured by genre, cultural representation, and geographic origin.
• Recruit and book a diverse lineup of artists and performers to appeal to varied audiences.
• Grow audience attendance year‑over‑year by implementing targeted marketing and outreach strategies.
• Collaborate with marketing and event teams to promote shows and increase ticket sales.
• Negotiate contracts and manage budgets for performances and sponsorship deals.
• Maintain or improve event profitability by managing costs and maximizing revenue per event.
• Develop and maintain a pipeline of business opportunities and partnerships that contribute to long‑term revenue growth.
• Track and report monthly performance metrics to senior leadership, including sales figures, sponsorship acquisition, and audience engagement.
• Monitor industry trends to stay ahead of market demands and audience preferences.
• Ensure high‑quality guest experiences through strategic programming and partnerships.
• Prepare regular sales reports and forecasts for senior management.
• Represent the theater at industry events and networking opportunities.

• Bachelor's degree in Business, Marketing, Arts Management, or related field.
• Minimum of 5 years of experience in sales, sponsorship, or entertainment booking.
• Proven track record of generating revenue and securing sponsor ships.
• Strong network within the performing arts and entertainment industry.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to work in a fast‑paced, dynamic environment.
• Passion for the performing arts and commitment to delivering exceptional guest experience.

American Dream is an equal‑opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.