Senior Marketing Automation Executive

Senior Marketing Automation Executive – B&Q

Location:

Southampton, Store Support Office, United Kingdom

Salary:
Up to £55,000 + Pension + BUPA + Share Save + 6.6 weeks holiday + Hybrid Working

The Marketing Automation Senior Executive sits in the CRM & Loyalty Personalisation team. Their remit is to enable best practice design and build of CRM programmes in Braze, utilising available customer data and the capabilities of the customer engagement platform. The role reports into the Marketing Automation Manager and is responsible for managing the operations, processes, documentation and SLAs for campaign build, QA, testing and deployment.

• Collaborate with CRM Managers/Executives and the Martech Manager in the upfront planning of a CRM programme, providing Braze SME input.
• Support planning and delivery of complex, personalised, automated programmes, utilising Braze capability.
• Build CRM programmes in Braze to specification and accurately deploy campaigns to agreed SLAs.
• Define and deliver operations, processes (incl. documentation and SLAs) for campaign build, QA, testing and deployment.
• Implement QA sign‑off documentation and be accountable for “right first time” deployment.
• Manage platform health checks for monitoring data feeds, triggers, error reporting and troubleshooting.
• Monitor campaign health metrics and act on deployment issues promptly.
• Collaborate with CRM team to ensure workflow, peer review, proofing and execution processes are implemented and efficient.
• Implement rigorous knowledge management through documentation, training and coaching using tools such as Confluence.
• Adhere to data quality/management best practice and regulation, ensuring GDPR compliance.
• Be accountable for reputation monitoring – manage, report on and seek to improve KPIs such as unsubscribes, deliverability across channels.
• Define, source and use tools/systems (e.g., Litmus, Postmaster, Braze reporting) for reputation monitoring.
• Be aware of, understand and utilise new features in Braze, sharing knowledge with the team.
• Make key decisions about Braze campaign build design and operations of the Campaign Build team.

• Expert knowledge of Braze including Liquid language, catalogues, content blocks, and connected content.
• Significant experience in CRM campaign build, planning, design and deployment including HTML build.
• Skilled in scoping and delivering programmes with automation and personalisation requirements, with evidence of successful examples.
• Mindset of continuous improvement and curiosity, continually evolving knowledge of CRM technology.
• Confident in understanding and using customer data to enable and deliver CRM programmes.
• Deep understanding of customer data available in a campaign deployment platform such as Braze.
• Experienced in being integral to CRM programme strategy and planning.

As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative, ensuring inclusion and equal opportunity. You will have access to networks that represent colleagues and allies.

We recognise that wellness means different things to different people, and we want to help you be at your best. In addition to a competitive salary, our benefits package includes an award‑winning pension scheme, bonus, Share Save options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and more.

For recruitment adjustments during the application or interview process, please contact

Mid‑Senior level

Full‑time

Marketing and Sales – Retail