Email Marketing Specialist

Overview

At Holiday Vacations, our mission is to enrich lives with valued travel experiences. We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the destination alive for our guests. We are headquartered in Eau Claire, Wisconsin and are a subsidiary of Xanterra Travel Collection, the largest national park concessionaire in the U.S. Xanterra also owns other tour operator and cruise line brands including VBT Bicycling Vacations, Country Walkers, and Windstar Cruises.

The Email Marketing Specialist is a hands‑on lifecycle marketer on Holiday Vacations’ in‑house, high‑performance Marketing Communications team. This collaborative, innovative, and fun team values new ideas, and the successful candidate will bring curiosity, innovation, and personality to help elevate how we communicate with guests through email.

The role blends strategic thinking with technical execution to build, automate, and optimize targeted email campaigns in Hub Spot. The Email Marketing Specialist designs and tests campaigns, segments audiences, tracks performance, and refines workflows so the right content reaches the right traveler at the right time.

While email and lifecycle marketing are the primary focus, this position also supports broader digital efforts, aligning email with web and social content, supporting landing pages and basic website updates, contributing to analytics and reporting, and helping ensure digital channels work together to tell a consistent story and drive results.

• Honesty & Integrity: We act with honesty and accountability, building trust with every guest, partner, and teammate. We keep our promises.
• Create Community: We create community by treating each other and our guests like extended family, fostering belonging, celebrating, and supporting one another.
• Surprise & Delight: We go beyond expectations to create meaningful experiences. We make every effort to exceed expectations.
• Grow together: We embrace curiosity, feedback, and continuous learning – always striving to be better and do better.
• Innovate boldly: We seek fresh ideas, adapt to change, and look for ways to stay ahead in a dynamic travel landscape.
• Protect what matters: We prioritize safety and sustainability for our people, our guests, and the places we explore.
• Celebrate the team: We succeed together, value each person’s gifts and contributions, and take time to enjoy the journey along the way.

• Lifecycle and Campaign Thinking: See the big picture, plan thoughtful sequences of messages, and connect daily tasks to longer‑term goals and relationships.
• Technical and Platform Proficiency: Learn and use digital tools confidently, navigate systems with ease, and troubleshoot issues calmly.
• Data‑Driven Optimization: Be curious about results, use data to understand what works, and make steady, informed adjustments to improve outcomes over time.
• Communication and
  
  Collaboration:
  
  Share information clearly, listen to others, ask good questions, and work well across teams to support shared priorities.
• Attention to detail and quality: Carefully review work, follow established standards, and take pride in delivering accurate, polished, and reliable outputs.
• Initiative and continuous improvement: Be open to feedback, seek out new skills and ideas, and look for practical ways to improve processes, tools, and outcomes.

• Develop and manage a comprehensive email marketing strategy that supports brand awareness, lead nurturing, guest engagement, and revenue goals, including promotional, nurture, lifecycle, and transactional emails.
• Design and build marketing emails in Hub Spot using templates, personalization tokens, and dynamic content, ensuring emails are aligned with the marketing calendar and consistent with web, social media, and other digital content.
• Coordinate with designers and copywriters, including Content Marketing and Loyalty/Content teams, to build engaging, on‑brand content and digital assets for email and related landing…