General Manager - Weau

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, is the dominant news organization serving western Wisconsin. Owned by Gray Media Inc., we are a market leader in news, digital, and social media, broadcasting to 14 counties across western Wisconsin and southeastern Minnesota in the Eau Claire-La Crosse market (Nielsen DMA #129) across linear, streaming, digital, and social.

We are committed to earning and keeping the public's trust through accurate, transparent, and unbiased journalism across every platform — broadcast, digital, mobile, streaming, and social.

Located about 90 miles east of Minneapolis-St. Paul, Eau Claire is a growing community offering affordable housing, great schools, strong regional health care including Mayo Clinic Health System, a vibrant arts and indie music scene anchored by UW‑Eau Claire and Pablo Center at the Confluence, and abundant outdoor recreation with 35+ miles of trails and local rivers.

WEAU-TV in Eau Claire, WI, is seeking an accomplished, dynamic General Manager to oversee all station operations, including Digital and Linear Spot Sales, Marketing and Sales Management, Linear and Digital News Content Development, and Newsroom Operations. The ideal candidate is a forward-thinking strategist with proven management experience driving growth through strategic planning, collaboration, and team development. We are looking for a mentor and motivator who can inspire managers and staff while navigating the evolving media landscape with agility and vision.

Duties/Responsibilities include, but are not limited to:

WEAU is seeking a community-focused, growth-driven General Manager to lead a fully functioning multi-platform station in a highly competitive market, operating in Gray's decentralized, local-first culture.

• Own all revenue and audience performance: broadcast, digital, CTV/OTT/streaming, sponsorship, political, and new business development.
• Develop and execute strategic and operating plans for audience and revenue growth across linear, streaming, and social, aligned to WEAU's local brand.
• Manage pricing, inventory, and yield in partnership with Sales leadership; drive digital agency growth and new direct business.

• Lead multi-platform content strategy with News leadership: trusted local journalism, live/breaking, weather, sports, and community storytelling.
• Drive streaming and social video growth using data:
  Nielsen, Comscore, and digital analytics to test, measure, scale, or sunset initiatives.
• Ensure responsible innovation, including compliance with Gray's Generative AI Policy: all Gray-originated news content is created by humans, approved vendors only, with transparency and human oversight.

• Lead with…