Director of Sales

At Holiday Vacations, our mission is to enrich lives with valued travel experiences. We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the destination alive for our guests. We are headquartered in Eau Claire, Wisconsin, and are a subsidiary of Xanterra Travel Collection, the largest national park concessionaire in the U.S. Xanterra also owns other tour operator and cruise line brands including VBT Bicycling Vacations, Country Walkers, and Windstar Cruises.

The Director of Sales provides department leadership and strategic oversight for Holiday Vacations’ sales‑driven demand channels, including media partnerships, group sales, and Friends & Family programs. This role owns the full lifecycle of sales partnerships and programs - from strategy and planning through execution and performance management - and serves as the primary bridge between Sales and internal partners across Marketing, Guest Travel, Operations, Inventory, Tour Sales, and Leadership.

This position partners with the VP of Sales & Marketing to set the annual sales strategy and revenue objectives; establishes standards and processes; ensures operational readiness and execution discipline; and leads a team of Sales Managers and Coordinators. The role blends strategic leadership, revenue accountability, operational problem‑solving, and people development to drive sustainable growth and strong guest outcomes.

• Honesty & Integrity: We act with honesty and accountability, building trust with every guest, partner, and teammate. We keep our promises.
• Create Community: We create community by treating each other and our guests like extended family, fostering belonging, celebrating, and supporting one another.
• Surprise & Delight: We go beyond expectations to create meaningful experiences. We make every effort to exceed expectations.
• Grow Together: We embrace curiosity, feedback, and continuous learning – always striving to be better and do better.
• Innovate Boldly: We seek fresh ideas, adapt to change, and look for ways to stay ahead in a dynamic travel landscape
• Protect What Matters: We prioritize safety and sustainability for our people, our guests, and the places we explore.
• Celebrate the Team: We succeed together, value each person’s gifts and contributions, and take time to enjoy the journey along the way.

• Strategic Sales Leadership: Proven ability to set sales vision, strategy, and priorities across multiple demand channels while translating growth objectives into clear, executable plans.
• Leadership &
  
  Collaboration:
  
  Proven ability to lead teams, build alignment, and collaborate effectively across functions to drive shared accountability and results.
• Entrepreneurial & Growth Mindset: Demonstrated ability to identify opportunities, build and scale sales programs, and drive revenue growth in an innovative, fast‑moving, and evolving environment.
• Operational Execution & Discipline: Strong ability to translate strategy into disciplined execution through clear processes, performance management, and consistent follow‑through.
• Financial Performance Management: Demonstrated ability to set revenue goals, monitor performance against targets, analyze trends, and make informed decisions to drive results while balancing operational and capacity considerations.

• Build and sustain a high trust, accountable, and collaborative sales team culture.
• Lead, coach, and develop Sales Managers and Coordinators through clear goal setting, regular check ins, and structured…