Content Marketing Specialist

Overview

At Holiday Vacations, our mission is to enrich lives with valued travel experiences. We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the destination alive for our guests. We are headquartered in Eau Claire, Wisconsin and are a subsidiary of Xanterra Travel Collection, the largest national park concessionaire in the U.S. Xanterra also owns other tour operator and cruise line brands including VBT Bicycling Vacations, Country Walkers, and Windstar Cruises.

The Content Marketing Specialist is a creative, fast‑moving storyteller who plays a key role in Holiday Vacations’ in‑house, high‑performance Marketing Communications team. This team is known for being collaborative, innovative, and genuinely fun to work with - and the successful candidate will add their own voice, ideas, and style to the mix.

• Honesty & Integrity: We act with honesty and accountability, building trust with every guest, partner, and teammate. We keep our promises.
• Create Community: We create community by treating each other and our guests like extended family, fostering belonging, celebrating, and supporting one another.
• Surprise & Delight: We go beyond expectations to create meaningful experiences. We make every effort to exceed expectations.
• Grow Together: We embrace curiosity, feedback, and continuous learning – always striving to be better and do better.
• Innovate Boldly: We seek fresh ideas, adapt to change, and look for ways to stay ahead in a dynamic travel landscape
• Protect What Matters: We prioritize safety and sustainability for our people, our guests, and the places we explore.
• Celebrate the Team: We succeed together, value each person’s gifts and contributions, and take time to enjoy the journey along the way.

• Written Communication: Writes clear, engaging, and accurate content tailored to different audiences, channels, and stages of the guest journey.
• Storytelling: Crafts compelling narratives that bring destinations, tours, and guest experiences to life while reflecting the Holiday Vacations brand voice.
• Project Management: Organizes and manages multiple content projects, timelines, and stakeholders to deliver high quality work on schedule.
• Innovation: Brings fresh ideas to content formats, storytelling approaches, engagement strategies, testing and refining based on results.
• Guest Focus: Understands guest needs and motivations and writes with empathy, curiosity, and a focus on providing value and delight.
• Collaboration: Works effectively with marketing teammates, cross functional partners, and external resources to align content with business goals.

• Plan and write on‑brand email and loyalty communications for segmented audiences (including past travelers, Holiday Travelers Club members, and prospects) that support campaigns, nurture guest relationships, and drive tour bookings.
• Develop compelling content for Holiday Travelers Club touchpoints, including loyalty newsletters, member communications, online store promotions, and member‑only perks, with messaging that grows and engages the HTC audience.
• Manage the Holiday Travelers Club Facebook Group including planning and posting content, fostering community interaction, moderating discussions, and maintaining a welcoming, on‑brand member experience.
• Create scripts, talking points, and supporting content for travel shows, in collaboration with presenters, video, and production partners, that educate and inspire guests to travel with Holiday Vacations.
• Adapt show content into other formats such as invitations, follow‑up emails, potential podcasts, or short‑form video scripts while maintaining a consistent brand voice and clear calls to action.
• Explore the development of branded podcasts through episode ideas, guest questions, and promotional messaging.
• Write destination stories, blog articles, and other long‑form content that highlight tours, answer guest questions, and position Holiday Vacations as a trusted travel partner.
• Apply SEO best…