Senior Product Manager

Are you a Senior Product Manager that can step into a high-growth environment and capable of expanding our Sound Gear brand into new channels and categories? If so, Starkey is hiring a Senior Product Manager to join our Sound Gear team at our company headquarters in Eden Prairie, MN. The Sr. Product Manager for Sound Gear is responsible for managing Starkey’s Sound Gear product line — including hearing protection, enhancement devices, accessories, and supporting applications — throughout the entire product lifecycle.

This role drives product strategy by understanding market needs, gathering customer insights, and collaborating cross-functionally to define, develop, and deliver innovative solutions. The Senior Product Manager will provide the vision, technical expertise, and leadership required to ensure Sound Gear products meet customer expectations and business objectives.

At Starkey, we are in the business of connecting people and changing lives. As a world leader in the manufacturing and delivering of advanced hearing solutions, we go to work each day to ensure every person on the planet has the opportunity to hear their very best. Founded in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems.

Headquartered in Eden Prairie, Minnesota, Starkey has more than 5,000 employees globally, operates 29+ facilities and does business in more than 100 markets worldwide. Here’s a video about the people behind Starkey’s groundbreaking innovation:

Hearing is key to our health and happiness. Starkey is much more than the hearing aids we produce. We are in the business of connecting people and changing lives. We believe being able to hear the world and the people around us is as essential to the human experience as breathing. Many recent advances are already being recognized as disruptive technologies that have positioned Starkey hearing aids as the industry’s first devices that go beyond providing just audiological amplification.

Our hearing aids now incorporate Artificial Intelligence, embedded activity sensors, language translation and transcription services, as well as an always-on personal voice assistant.

• Define the product roadmap for the Sound Gear portfolio, aligning with business goals and market opportunities.
• Partner with R&D, Marketing, and Sales to translate customer needs, competitive insights, and technology trends into actionable product requirements.
• Support strategic planning, pricing analysis, and business case development, including ROI modeling and P&L support.

• Specify user and technical requirements for Sound Gear products, accessories, and applications.
• Develop and maintain User Requirements Specifications, Feature Requirements, and Software Product Requests using Starkey’s standard documentation tools.
• Conduct market research and integrate insights from customers, audiologists, and industry events into product definition.

• Manage Sound Gear products through the entire gNPI process — from concept through launch and ongoing lifecycle support.
• Make informed trade-off decisions regarding scope, cost, and priorities based on business and technical considerations.
• Collaborate closely with cross-functional teams, including Engineering, UX, Manufacturing, and Quality, to ensure on-time, high-quality delivery.

• Continuously monitor industry trends, competitive products, and customer needs in the hearing protection and enhancement space.
• Evaluate competitor offerings and provide recommendations for positioning and differentiation.
• Support the development of product positioning, naming, and go-to-market strategies in collaboration with Marketing.

• Partner with Marketing, Education, and Customer Service to develop launch plans, training materials, and customer-facing content.
• Provide input on user manuals, specifications, and technical documentation for Sound Gear products.
• Support internal teams and customers in resolving product-related…