Manager, Digital Exp and Dealer Enablement

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Full Time Indirect Eden Prairie, US

Salary Range: $ To $ Annually

About Winnebago

For more than six decades, Winnebago has helped people explore the outdoors through trusted RV’s and a growing portfolio of outdoor lifestyle products.

Role

The Manager of Digital Experience and Dealer Enablement leads customer experience across Winnebago’s digital platforms. Using an omni-channel approach, this role connects owned digital experiences, eCRM, organic social, campaigns, and dealer touchpoints across the shopping and ownership lifecycle. The manager leads consumer nurture, campaign execution, dealer enablement, and performance optimization while ensuring consistent use of the Winnebago Brand Playbook, “Why Winnebago”, and the “Winnebago Standard”.

The role also develops team capabilities and partners across Marketing, Digital, Sales, Product, Events, Dealer Training, agencies, dealers, and technology teams.

Primary Responsibilities

Digital Customer Experience & Consumer Nurture

• Lead connected, intuitive, customer experiences across Winnebago’s digital platforms, devices, audiences, and lifecycle stages.
• Own and improve digital shopping and ownership journeys across  related platforms.
• Design nurture programs spanning lead development, conversion, onboarding, ownership, re-engagement, and purchase.
• Define lead capture, segmentation, scoring, routing, follow-up, and close-loop reporting requirements using customer and behavioral insights.
• Build integrated campaign briefs, calendars, audience plans, email journeys, and eCRM workflows across owned digital, organic social, dealer, and lifecycle channels.
• Coordinate content, creative, approvals, QA, deployment, and post-campaign reviews with internal and external partners.
• Lead organic social and eCRM communications with consistent branding, clear segmentation, and alignment to customer/ownership journeys.
• Manage campaign timing, dependencies, touchpoints, and performance to improve engagement, conversion, loyalty, and repurchase.

Team Leadership & Capability Development

• Lead, coach, and develop communications and social media team members.
• Build team capability through practical playbooks, training, standards, and measurement frameworks.
• Created a culture of accountability, collaboration, experimentation, quality, and continuous learning.

Digital Experience, Product Launch & Enablement

• Define content, landing-page, conversion-path, and call-to-action requirements for campaign and lifecycle experiences.
• Coordinate publishing, testing, launch readiness, and optimization with website, AEM, Digital Product, IT, and content partners.
• Translate product and go-to-market strategies into coordinated digital, eCRM, social, dealer, event, and sales-enablement deliverables.
• Manage launch milestones, dependencies, readiness, measurement, and post-launch optimization while maintaining a prioritized customer experience roadmap.
• Equip dealers with campaign content, eCRM and lead-management practices, launch materials, guidance, insights, and repeatable playbooks.
• Drive dealer participation in priority digital programs through education, enrollment support, and ongoing optimization.
• Coordinate dealer follow-up across the shopping journey and advocate for effective customer-facing tools, lead processes, and experiences.
• Support Dealer Council, Digital Round Table, and select dealer and consumer events.

Platform, Data & Ecosystem Partnership

• Partner with Digital Product and technology teams to support reliable customer, dealer, and product data across CRM, analytics, reporting, and dealer…