Marketing And Communications Specialist

Position: MARKETING AND COMMUNICATIONS SPECIALIST

MARKETING AND COMMUNICATIONS SPECIALIST POSITION SUMMARY

This position is responsible for the consistency, enhancement and delivery of the Scale brand as it relates to the Scale Bank website and social media platforms, print materials, marketing events, and public relations efforts. It ensures we have the right messages in the right media, to the right audiences at the right time.

THIS ROLE IS ACCOUNTABLE FOR

• Brand and content development
• Digital marketing & social media
• Lead generation & engagement

Accountability / Responsibilities Brand and Content Development - 40%

• Design, develop, and produce print and digital sales and marketing collateral.
• Write and manage content for newsletters, blog articles, press releases, and email campaigns.
• Develop and maintain consistent brand voice and messaging across platforms.
• Create visual assets using Canva, Adobe, or similar tools to support branded marketing efforts.
• Collaborate with internal teams to align messaging with company voice.
• Coordinate with external vendors for marketing-related print, signage, and merchandise needs and ensure timely and quality delivery.

Digital Marketing & Social Media - 30%

• Monitor, update, and maintain the company website and social media platforms.
• Support organic social media efforts by curating employee stories and behind-the-scenes content. Assist lenders in maintaining social media presence.
• Assist with campaign content for platforms like Linked In.
• Track and report on social engagement metrics to inform content decisions.

Lead Generation & Engagement - 30%

• Design and execute digital newsletters and nurturing campaigns.
• Coordinate lender activities for outreach and promotion to identified prospects.
• Track participation in trade associations and sponsorship activities.
• Manage promotional and PR events, including pre- and post-event communications.
• Capture and curate stories, photos, and videos from events and locations for use in campaigns.
• Maintain data standards within all software.

Team Accountabilities

• Delighting my customers
• Giving my all
• Creating a great place to work
• Making improvements
• Keeping us compliant

Supervision

This role does not have supervisory or other work direction responsibility over other employees.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements EDUCATION, EXPERIENCE AND SKILLS

• BS/BA or equivalent in Marketing, PR or Communications
• Proficient in MS Office Products
• Familiarity with CRM technologies and web publishing/social media platforms
• Experience with Adobe Creative Suite, Salesforce, and Hub Spot preferred
• Collaboration and teamwork - Enjoys working as part of a team and across multiple departments
• Detail orientation – Able to conduct close analysis and identify errors and inconsistencies
• Creativity – Able to envision new concepts and ideas and turn them into reality
• Self-motivated and strong work ethic – Thrives on being accountable and being disciplined to deliver results
• Patient and diplomatic – Able to adjust to the pace set by others and deal with ambiguity

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