Field Marketing Coordinator

United Aesthetics Alliance (UAA):
Edina Plastic Surgery & Skin Artisans

Field Marketing Coordinator – Minneapolis/ St. Paul Area (Hybrid)

At United Aesthetics Alliance (UAA), we are dedicated to empowering our medical professionals and staff at leading plastic surgery practices and med spas nationwide. We believe that when people feel confident in their own skin, they’re free to live with purpose. As a rapidly growing company, we are building a best-in-class platform through exceptional partnerships, innovative services, and a culture rooted in excellence.

Position

Summary

UAA is seeking a Field Marketing Coordinator based in the Minneapolis–St. Paul area to provide on-site support for our local plastic surgery and med spa practices at Edina Plastic Surgery and Skin Artisans. This role will focus heavily on social media content collection, event marketing, and community-based initiatives—critical activities that elevate brand presence, attract new patients, and build loyalty.

The Field Marketing Coordinator will work closely with the centralized corporate marketing team and collaborate with local practice leadership to bring campaigns to life at the practice level. This role offers strong growth potential as UAA continues to expand in the region. This position is ideal for someone early in their marketing career with a strong interest in social media and event marketing.

This role requires flexibility for occasional evenings and weekends to support events and community activations.

Key Responsibilities On-site Content & Compliance

• Capture high-quality photo and video content during physician and provider features, patient-approved treatments, and events.
• With local practice leadership, optimize patient consent workflows for photo/video and testimonials; maintain secure storage of releases and HIPAA compliance.
• Maintain standards for before-and-after photography in coordination with providers.
• Upload organized assets to shared libraries and follow approval workflows.

Event Marketing & Community Activation

• Execute event logistics including practice operations collaboration, vendor coordination, run-of-show, and day-of social coverage.
• Identify & support grassroots efforts such as pop-ups, neighborhood outreach, and sponsor ships.
• Set up lead capture at events and submit post-event reports.
• Build relationships with local gyms, salons, wellness studios, and luxury retailers for co-marketing opportunities.

Reputation & Local SEO

• Maintain Google Business Profile, posting to GBP and local listings, aligned to corporate guidelines and local practice collaboration.
• Post to local Facebook community groups to increase visibility and engagement; and support social listening and community engagement across channels.

Influencer, Community Partnerships & PR Support

• Assist with nurturing local influencer relationships and coordinating collaborations within corporate guidelines.
• Support PR efforts by identifying local media opportunities and coordinating with corporate and local practice leadership for alignment.
• Help manage gifting, disclosure compliance, and performance tracking for influencer partnerships.

Vendor Collaboration

• Build strong relationships with local representatives of key vendors (injectables, skincare, devices).
• Stay informed on vendor promotions, co-marketing opportunities, and educational events.
• Communicate opportunities to corporate marketing and assist with execution at the local level.
• Coordinate local photographers, videographers, printers, and event vendors within approved budgets.

Employee-Generated Content (EGC) Enablement

• Foster and support staff on creating authentic, on-brand contentli>
• Ensure EGC aligns with brand standards and compliance requirements.

In-Practice Marketing & Staff Enablement

• Ensure in-practice signage, seasonal merchandising, and promotional materials are current and on brand.
• Support local staff awareness of marketing promotions and campaigns.
• Keep provider bios, service one-sheets, marketing calendars and event scripts accurate and updated for practice and corporate unity.

Performance & Reporting

• Track local KPIs such as review velocity, voice of the patient, UGC volume, and event…