WEB Content Manager; UTRGV

Office Location
The University of Texas Rio Grande Valley
1201 W. University Drive
Human Resources
MASS Building 2 nd Floor
Edinburg, TX 78539

Edinburg:
Brownsville:
Office hours:
Monday-Friday
8:00a.m.

- 5:00p.m.

Faculty Recruitment:
College of Engineering & Computer Science: cecs

Robert

C. Vackar College of Business & Entrepreneurship: cobe

Dear Applicant,
Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following:

* Date of Birth

* Social Security Number

* Gender

* Ethnicity/Race
Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission.
If you have any questions, please do not hesitate to contact us at  and/or careers.

Position Information

Posting Number

Posting Number SRGV
9168

Working Title

Working Title WEB CONTENT MANAGER (UTRGV Employees Only)

Number of Vacancies

Number of Vacancies 1

Location

Location Edinburg, Texas

Department

Department University Marketing and Communications

FTE

FTE 1

FLSA

FLSA Exempt

Scope of Job

Responsible for managing the strategy and production of web content for the university, ensuring that all web materials are compelling, accurate, and optimized to support UTRGV’s strategic goals (marketing, recruitment, public information). To oversee the planning, creation, and maintenance of high-impact web content while exercising independent judgment in governing content quality and consistency across the institution’s websites.

Description of Duties

• Develops, leads, and maintains a strategic content plan for university websites, including key pages, campaign landing pages, student recruitment content, public information pages, and institutional priority initiatives.
• Manages advanced web content creation for major institutional initiatives, coordinating and managing the development of critical web content pieces that support leadership’s goals and campaigns. Exercises independent judgment in content decisions to maintain a high standard of quality and relevance.
• Provides strategic content leadership to shape content that advances major institutional initiatives and enhances the user experience.
• Works with university leadership and key departmental stakeholders to identify content needs and update web pages, ensuring that information is up-to-date, engaging, and aligned with strategic objectives.
• Provides expertise in crafting messages that speak to target audiences (prospective students, current students, community, etc.).
• Supervises and mentors web content contributors and other assigned staff by assigning tasks and providing guidance on best practices in web writing, search engine optimization ( SEO ), and usability.
• Ensures consistency in style and adherence to web content guidelines across different units.
• Implements SEO and accessibility best practices in all web content, using appropriate keywords, meta descriptions, and accessible formats (headings, alt tags, transcripts) to improve search rankings and ensure compliance with ADA and university standards.
• Reviews and edits significant content updates and new content submissions from various departments, exercising editorial oversight and full publishing authority to approve changes that meet quality and strategic criteria. Has the authority to modify or reject content that does not align with guidelines or goals.
• Analyzes web content performance using analytics tools (e.g., page views, time on page, search query data) and user feedback to identify opportunities for content improvement and to inform…